| choose these two particular categories | 5.679 | Jump to 19.68 |  |  | 
              
                
                  | for the last couple of years uh first it | 4.241 | Jump to 31.599 | 
                      
                        
                      
                        DATE
                      
                      
                        the last couple of years
                      
                     |  | 
              
                
                  | two exciting categories | 3.52 | Jump to 43.28 |  |  | 
              
                
                  | uh one about a billion dollars | 3.279 | Jump to 45.28 | 
                      
                        
                      
                        MONEY
                      
                      
                        about a billion dollars
                      
                     |  | 
              
                
                  | over three | 4.081 | Jump to 48.559 |  |  | 
              
                
                  | is growing 37 it's value-added milk it's | 5.039 | Jump to 57.52 |  |  | 
              
                
                  | and when we got into greek yogurt 13 | 2.64 | Jump to 71.04 |  |  | 
              
                
                  | protein packed with 50 less sugar than | 4.24 | Jump to 90.32 |  |  | 
              
                
                  | against two juggernauts general mills | 3.441 | Jump to 114.079 |  |  | 
              
                
                  | the past 13 years uh and we really like | 4.32 | Jump to 120.88 |  |  | 
              
                
                  | and the product's great it's got 20 | 3.44 | Jump to 139.2 |  |  | 
              
                
                  | protein in the segment while being 50 | 5.04 | Jump to 142.64 |  |  | 
              
                
                  | and being lactose free and one of the | 4.24 | Jump to 147.68 |  |  | 
              
                
                  | this is 20 grams so you can make a | 3.92 | Jump to 158.16 |  |  | 
              
                
                  | and so we produce over 95 of our | 5.361 | Jump to 196.319 |  |  | 
              
                
                  | growing 16 to 17 percent nielsen these | 4.879 | Jump to 250.64 |  |  | 
              
                
                  | to oat milk and the 75 to 80 percent | 4.239 | Jump to 256.72 |  |  | 
              
                
                  | and to coffee creamers around 80 as well | 5.6 | Jump to 263.68 |  |  |