| high gear we are spotlighting one media | 5.121 | Jump to 7.759 |  |  | 
              
                
                  | by sean diddy combs back in 2013 with a | 5.999 | Jump to 15.36 |  |  | 
              
                
                  | reaches 55 million households with | 4.879 | Jump to 26.4 |  |  | 
              
                
                  | almost 50 | 3.201 | Jump to 89.439 |  |  | 
              
                
                  | hundred percent of the production budget | 3.84 | Jump to 129.2 |  |  | 
              
                
                  | that was 100 creative uh black | 5.44 | Jump to 133.04 |  |  | 
              
                
                  | creatively and then 91 of that money | 4.881 | Jump to 135.599 |  |  | 
              
                
                  | phenomenal partner um one of the things | 4.321 | Jump to 180.879 |  |  | 
              
                
                  | our culture and in our world one of | 4.32 | Jump to 188.48 |  |  | 
              
                
                  | loans from banks only one percent of bc | 4.241 | Jump to 205.519 |  |  | 
              
                
                  | three ways so when we think about our | 4.4 | Jump to 287.68 |  |  | 
              
                
                  | we're designing towards that 22 year old | 4.72 | Jump to 293.919 |  |  | 
              
                
                  | 23 year old 24 year old young black kid | 4.56 | Jump to 296.4 |  |  | 
              
                
                  | gen z 50 50 male female male and women | 5.76 | Jump to 310.96 |  |  | 
              
                
                  | hip-hop 70 of hip-hop is purchased by | 4.959 | Jump to 318.96 |  |  | 
              
                
                  | level donation because it's one thing to | 3.76 | Jump to 359.52 |  |  | 
              
                
                  | brands you just showed the one i would | 3.44 | Jump to 371.039 |  |  |