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live stream for january 13th 6.881 Jump to 19.439
    DATE january 13th
2022 we are back for the first interview 4.279 Jump to 23.24
    DATE 2022
    ORDINAL first
absolutely yeah i think 2022 really is a 5.281 Jump to 38.079
    DATE 2022
of things lined up so 2022 really is 4.481 Jump to 45.039
the next you know 10 10x plus 4.961 Jump to 60.879
know 18 months we've already had nine of 3.439 Jump to 99.04
    DATE 18 months
    CARDINAL nine
thousand to five thousand percent 4.721 Jump to 102.479
another 10 more of these 10 baggers in 5.279 Jump to 107.2
    CARDINAL 10
    CARDINAL 10
could be one of them he definitely has 4.24 Jump to 112.479
    CARDINAL one
yes there's two there's two sides to um 4.561 Jump to 152.879
    CARDINAL two
    CARDINAL two
with four locations 4.24 Jump to 165.68
    CARDINAL four
all natural products um we're a one-stop 5.759 Jump to 172.48
    CARDINAL one
10 to 12 000 square feet and so we want 4.161 Jump to 178.239
    CARDINAL 10 to 12
cheese uh co-founded by two excellent 5.2 Jump to 209.599
    CARDINAL two
are stellar and so launched uh four skus 5.36 Jump to 222.48
    CARDINAL four
late october uh so we have four skus out 4.401 Jump to 230.239
    DATE late october
    CARDINAL four
right time this is like one of the big 2.639 Jump to 245.68
just in one of our 3.28 Jump to 251.599
    CARDINAL one
know was named uh you know one of the 3.68 Jump to 325.28
top ten products to watch for for this 3.52 Jump to 327.28
    CARDINAL ten
famous place called i think it's 11 3.52 Jump to 411.84
    CARDINAL 11
stars one two stars and the guys go you 4.64 Jump to 416.8
    CARDINAL one two
right and of course one of the things 4.479 Jump to 434.0
breed that is second to none and so when 4.799 Jump to 510.8
    ORDINAL second
tesla that's i don't know like a hundred 3.2 Jump to 549.6
    CARDINAL a hundred
like 35 grand so it's like yeah but it's 3.92 Jump to 552.8
    CARDINAL 35
plant-based space now one thing also is 4.88 Jump to 559.04
    CARDINAL one
it's a 600 billion dollar market 3.68 Jump to 563.92
    MONEY 600 billion dollar
opportunity there is 600 billion 4.159 Jump to 565.68
    MONEY 600 billion
seen a lot of fads over the 15 years 4.161 Jump to 591.519
    DATE the 15 years
and that's why you know the first two 3.76 Jump to 651.12
    ORDINAL first
    CARDINAL two
know 30 years ago there used to be still 4.0 Jump to 703.279
    DATE 30 years ago
multi-multi-billion dollar market 4.599 Jump to 726.36
won't know what's gonna make this a 10 3.68 Jump to 738.8
    CARDINAL 10
think you're at a 25 million plus run 5.599 Jump to 742.48
    CARDINAL 25 million
rate exited 20 last year 5.201 Jump to 745.519
    CARDINAL 20
    DATE last year
new stores i think four to six stores 3.44 Jump to 756.959
    CARDINAL four
    CARDINAL six
let's call it a 50 or 60 million dollar 4.16 Jump to 763.76
    MONEY 50 or 60 million dollar
exit this year 22 with a 50 60 million 4.081 Jump to 771.279
    DATE this year 22
    MONEY 50 60 million
that could be also 15 20 million 5.12 Jump to 784.0
    MONEY 15 20 million
it could be you know 5 10 x whatever 4.64 Jump to 791.6
stock to go from you know uh 40 50 cents 5.52 Jump to 796.24
    MONEY 40 50 cents
to you know 250 4.24 Jump to 800.0
    CARDINAL 250
i'm saying even potentially five dollars 4.48 Jump to 801.76
    MONEY five dollars
to ask you two questions and we'll jump 3.281 Jump to 825.839
    CARDINAL two
matt let's kind of one thing i'm sure 4.24 Jump to 831.92
    CARDINAL one
21 on kind of a downer let's be honest 4.8 Jump to 854.56
    CARDINAL 21
beginning went from 30 to 70 cents we 3.76 Jump to 859.36
    MONEY 30 to 70 cents
one there's been other stuff it's 3.039 Jump to 865.04
understand that basically one of our 3.599 Jump to 953.92
    CARDINAL one
quarter it's continued into fourth 3.841 Jump to 957.519
    ORDINAL fourth
you know it's easy to say it's one store 2.64 Jump to 961.36
    CARDINAL one
now that's 25 of our store count 4.8 Jump to 964.0
    CARDINAL 25
had one store that was under renovation 3.599 Jump to 974.48
    CARDINAL one
a 30 plus uh gross profit percentage is 5.921 Jump to 999.519
    CARDINAL 30
last you know let's say even two and a 3.601 Jump to 1025.039
like first of all by contrast case 3.521 Jump to 1066.559
    ORDINAL first
leader and yet still pulling uh 30 plus 5.44 Jump to 1119.84
    CARDINAL 30
percent margin speaks to number one the 4.08 Jump to 1123.2
    CARDINAL one
one of the points we'll talk about about 3.04 Jump to 1180.24
    CARDINAL one
yeah i mean one of the one of the big 3.04 Jump to 1204.24
    CARDINAL one
garage could easily grow to a 20 to 30 4.48 Jump to 1214.559
    CARDINAL 20 to 30
four to six store package we really want 3.921 Jump to 1292.799
    CARDINAL four to six
eight to ten store range but above and 4.16 Jump to 1296.72
    CARDINAL eight to ten
easily support you know five to six 4.24 Jump to 1314.0
    CARDINAL five to six
support a five to six store development 3.919 Jump to 1320.0
    CARDINAL five to six
that could support a five to six store 4.0 Jump to 1326.48
    CARDINAL five to six
you know each store you know six to 4.08 Jump to 1347.36
seven million in sales you look at us as 4.16 Jump to 1349.28
    CARDINAL seven million
a ten store operation we're we're going 3.92 Jump to 1351.44
    CARDINAL ten
to be a 60 to 70 million dollar year 3.68 Jump to 1353.44
    MONEY 60 to 70 million dollar
operation you look at a 15 store 2.96 Jump to 1355.36
    CARDINAL 15
where 100 million dollar a year company 5.2 Jump to 1358.32
    MONEY 100 million dollar
and so with 15 stores 15 stores is 150 5.04 Jump to 1360.48
    CARDINAL 15
    CARDINAL 15
    CARDINAL 150
four and so we're not we're not talking 3.84 Jump to 1365.52
    CARDINAL four
to develop 100 stores to be noticed here 4.4 Jump to 1369.36
    CARDINAL 100
10 to 11 000 square foot range could be 4.48 Jump to 1396.0
    CARDINAL 10 to 11
know 20 30 000 square foot range 4.8 Jump to 1407.52
    QUANTITY 20 30 000 square foot
you know three to five thousand square 3.199 Jump to 1414.96
here i always like to say we're two 3.361 Jump to 1418.159
    CARDINAL two
to 100 million dollars with just you 5.36 Jump to 1469.52
    MONEY 100 million dollars
know 15 stores in like your local region 5.921 Jump to 1472.159
    CARDINAL 15
does a walkthrough through one of their 3.2 Jump to 1484.24
so yes to so to get to 15 would be very 3.44 Jump to 1512.88
    CARDINAL 15
first off you know you have things like 3.76 Jump to 1553.84
    ORDINAL first
sometimes they look at one number when 3.12 Jump to 1619.52
    CARDINAL one
they should be looking at seven numbers 2.88 Jump to 1621.039
    CARDINAL seven
and look at seven numbers when they 3.36 Jump to 1622.64
    CARDINAL seven
should be looking at three numbers so we 3.521 Jump to 1623.919
    CARDINAL three
one thing matt i i don't want to insult 3.841 Jump to 1663.039
    CARDINAL one
know uh in the last three four months 3.679 Jump to 1666.88
    DATE the last three four months
of new uh multi-family six five four 4.96 Jump to 1699.12
    CARDINAL six
five story buildings 2.961 Jump to 1702.559
    CARDINAL five
have a you know 10 000 they have a 10 4.799 Jump to 1712.24
    CARDINAL 10
000 square foot space essentially and 4.16 Jump to 1714.72
    QUANTITY 000 square foot
is once they see you have you know eight 4.4 Jump to 1841.6
eight stores and you know we can do this 4.079 Jump to 1849.84
    CARDINAL eight
there's like 20 million or something or 3.041 Jump to 1863.039
    CARDINAL 20 million
10 yeah yeah i mean look i always like 3.52 Jump to 1864.32
    CARDINAL 10
think third or fourth largest city so 3.199 Jump to 1867.84
    ORDINAL third
    ORDINAL fourth
eight to ten store range was a key 4.88 Jump to 1884.96
    CARDINAL eight to ten
you know with our four stores we're well 2.961 Jump to 1900.399
    CARDINAL four
four to six door package um in terms of 4.081 Jump to 1991.279
    CARDINAL four to six
easily support five six stores each and 4.0 Jump to 2003.76
    CARDINAL five
    CARDINAL six
you're talking 15 to 18 stores right 5.119 Jump to 2005.44
    CARDINAL 15
    CARDINAL 18
there in those three geographic areas so 4.32 Jump to 2007.76
    CARDINAL three
market and when you look at the four 4.079 Jump to 2018.08
    CARDINAL four
50 60 million run rate by the end of the 4.479 Jump to 2043.6
    CARDINAL 50 60 million
year by the end of this 22 so which 4.32 Jump to 2046.24
    DATE the end of this 22
250 million valuation so that's a 10 4.399 Jump to 2053.44
    CARDINAL 250 million
not just one product not just two not 4.16 Jump to 2132.48
    CARDINAL one
    CARDINAL two
just three but four products in a six 3.28 Jump to 2134.64
    CARDINAL three
    CARDINAL four
    CARDINAL six
outlined you know four key things for us 3.28 Jump to 2148.48
    CARDINAL four
number one with solidifying our 3.28 Jump to 2150.48
    CARDINAL number one
co-packer is number one for for 4.24 Jump to 2212.48
milestone number two is working with the 4.8 Jump to 2214.24
    CARDINAL number two
the six recipes that the that the team 4.319 Jump to 2219.04
    CARDINAL six
said it was a 10 sku package we wanted 4.48 Jump to 2234.96
    CARDINAL 10
to get to 10 skus before really pushing 3.68 Jump to 2236.8
    CARDINAL 10
market so that's milestone number two 4.08 Jump to 2240.48
    CARDINAL number two
milestone number three is linking up 5.6 Jump to 2242.4
    CARDINAL number three
the fourth is is linking up with at 4.72 Jump to 2264.72
    ORDINAL fourth
least one large retailer and the reason 4.639 Jump to 2266.96
    CARDINAL one
look at 10 skus and our skus are packed 5.041 Jump to 2273.599
    CARDINAL 10
six units per case they're not big cases 4.0 Jump to 2276.079
    CARDINAL six
case of 12 24 36 cases six keep it very 5.28 Jump to 2280.079
    CARDINAL 12 24 36
    CARDINAL six
ten skus six units per case an average 4.961 Jump to 2285.359
    CARDINAL ten
    CARDINAL six
base of five dollars a unit which is 3.601 Jump to 2295.599
    MONEY five dollars
you look at an average five dollar cost 2.96 Jump to 2303.28
    MONEY five dollar
ten skus six units per case in 500 doors 7.839 Jump to 2306.24
    CARDINAL ten
    CARDINAL six
    CARDINAL 500
okay one case per door per week you're 4.56 Jump to 2310.72
    CARDINAL one
looking at an eight million dollar a 3.921 Jump to 2314.079
    MONEY eight million dollar
a very low bar 500 stores that is 3.679 Jump to 2320.16
    CARDINAL 500
because 500 2.72 Jump to 2322.32
    CARDINAL 500
that with one retailer that doesn't even 4.16 Jump to 2326.48
    CARDINAL one
out if you're in a thousand doors if 2.88 Jump to 2330.64
you're in two thousand doors if you're 3.52 Jump to 2332.079
    DATE two thousand
in four thousand doors you look at we 4.24 Jump to 2333.52
    DATE four thousand
talked about oatley is in 65 000 doors 4.401 Jump to 2335.599
    CARDINAL 65
get the 10 skus link up with a 4.48 Jump to 2350.0
    CARDINAL 10
the for the coming 12 months those are 3.76 Jump to 2354.48
    DATE the coming 12 months
our four bedrock milestones for this 4.0 Jump to 2356.4
    CARDINAL four
going to hit eight million dollars in 2.16 Jump to 2373.52
    MONEY eight million dollars
million revenues and they have some of 3.44 Jump to 2410.24
20 million u.s 25 million and uh you 6.399 Jump to 2417.68
    CARDINAL 20 million
    CARDINAL 25 million
worth 50 million plus you add the 3.28 Jump to 2424.079
    CARDINAL 50 million
the 8 million revenues which is nothing 4.401 Jump to 2427.359
    CARDINAL 8 million
that's based on 500 doors that's like 4.64 Jump to 2429.04
    CARDINAL 500
you know there's 60 valencia one 4.0 Jump to 2431.76
    CARDINAL 60
    CARDINAL one
could hit that with one large of our 3.601 Jump to 2446.319
    CARDINAL one
part of of 2021 was show the market 5.04 Jump to 2467.76
    DATE 2021
just tremendous and it's in a six week 5.36 Jump to 2480.8
    DATE a six week
that one of the key things is that look 2.4 Jump to 2506.4
saying that they're to do at least 8 3.681 Jump to 2534.319
    CARDINAL at least 8
million it's going to be at least eight 3.841 Jump to 2536.319
    CARDINAL at least eight
take a picture about one of my stores 3.04 Jump to 2638.4
are not 52 ingredient products with a 5.359 Jump to 2672.96
    CARDINAL 52
very busy you know the first two weeks 4.319 Jump to 2750.0
    ORDINAL first
    DATE two weeks
look our butter sells the msrp is 9.99 6.081 Jump to 2802.319
    CARDINAL 9.99
this is not 99 butter so when we talk 4.159 Jump to 2805.2
    CARDINAL 99
9.99 debris suggested it's 13.99 so 5.52 Jump to 2816.96
    QUANTITY 9.99 debris
    CARDINAL 13.99
we're not selling things for 47 cents in 5.12 Jump to 2820.16
    MONEY 47 cents
not a 47 cent item you know we're not 4.241 Jump to 2862.559
    MONEY 47 cent
at when we're at four or five stores or 4.96 Jump to 2907.44
    CARDINAL four or five
15 or 20 stores we'll always evaluate 4.72 Jump to 2910.0
    CARDINAL 15
    CARDINAL 20
organic chain is a great comp for og 21 4.559 Jump to 2927.76
    CARDINAL 21
275 million 30 million a door yeah i 4.561 Jump to 2935.119
    CARDINAL 275 million 30 million
30 million a store essentially you know 5.679 Jump to 2998.16
    CARDINAL 30 million
20 20 million market cap five million a 5.121 Jump to 3024.319
    CARDINAL 20 20 million
    CARDINAL five million
store this is a 13 and this is 4.239 Jump to 3026.88
ten thousand square foot four five it 4.881 Jump to 3031.119
    QUANTITY ten thousand square foot
    CARDINAL four
just 24 7 we're going to to capitalize 5.92 Jump to 3114.88
stores within three years will you open 4.319 Jump to 3130.0
    DATE three years
us will there be u.s stores within three 3.76 Jump to 3132.319
    PERSON u.s
    CARDINAL three
within 12 months 3.681 Jump to 3136.079
    DATE 12 months
um and look it's not the first call i've 3.599 Jump to 3156.0
    ORDINAL first
to say three years i don't say 12 months 3.36 Jump to 3162.4
    DATE three years
    DATE 12 months
i don't want to say 24 months because 2.961 Jump to 3164.079
    DATE 24 months
next uh 60 days between now and uh 6.401 Jump to 3196.079
    DATE 60 days
solidifying the last six queues to get 3.84 Jump to 3238.4
    CARDINAL six
to that 10 ski mark link up with the 4.161 Jump to 3240.079
    CARDINAL 10
it's not gonna be one store you're gonna 3.28 Jump to 3270.24
announce four at a time right we're 4.159 Jump to 3271.44
    CARDINAL four
good two good things on both sides of 2.879 Jump to 3298.24
    CARDINAL two
to be a four store package and maybe we 4.0 Jump to 3308.64
    CARDINAL four
group four possibly six stores right 3.919 Jump to 3312.64
    CARDINAL four
    CARDINAL six
four to six store package we want to 3.439 Jump to 3370.4
    CARDINAL four to six
the next you know 12 to 18 months what 4.8 Jump to 3382.4
    DATE 12 to 18 months
is potential what is 18 to 24 months 4.96 Jump to 3384.72
    DATE 18 to 24 months
what is 24 to 36 months and you fill out 5.28 Jump to 3387.2
    DATE 24 to 36 months
we're looking in to hit that 20 to 30 4.64 Jump to 3394.0
    CARDINAL 20 to 30
20 to 30 stores so potentially in 18 4.16 Jump to 3402.24
    CARDINAL 20 to 30
    CARDINAL 18
months you could have 20 or 30 stores 3.439 Jump to 3404.16
    CARDINAL 20 or
    CARDINAL 30
would take you know four to six months 4.08 Jump to 3424.96
    DATE four to six months
go simultaneously i think one of the 3.359 Jump to 3454.72
open one of these stores it is there's 3.681 Jump to 3471.359
    CARDINAL one
our stores because you get one free case 4.0 Jump to 3478.88
75 or 80 percent of a new store it's 5.041 Jump to 3491.599
    PERCENT 75 or 80 percent
proven not even two dollars i don't 3.361 Jump to 3526.799
    MONEY two dollars
below two or three dollars though 5.24 Jump to 3551.599
    MONEY two or three dollars
of opportunity to raise money at 70 4.159 Jump to 3562.4
    DATE 70