| live stream for january 13th | 6.881 | Jump to 19.439 |  |  | 
              
                
                  | 2022 we are back for the first interview | 4.279 | Jump to 23.24 |  |  | 
              
                
                  | absolutely yeah i think 2022 really is a | 5.281 | Jump to 38.079 |  |  | 
              
                
                  | of things lined up so 2022 really is | 4.481 | Jump to 45.039 |  |  | 
              
                
                  | the next you know 10 10x plus | 4.961 | Jump to 60.879 |  |  | 
              
                
                  | know 18 months we've already had nine of | 3.439 | Jump to 99.04 |  |  | 
              
                
                  | thousand to five thousand percent | 4.721 | Jump to 102.479 |  |  | 
              
                
                  | another 10 more of these 10 baggers in | 5.279 | Jump to 107.2 |  |  | 
              
                
                  | could be one of them he definitely has | 4.24 | Jump to 112.479 |  |  | 
              
                
                  | yes there's two there's two sides to um | 4.561 | Jump to 152.879 |  |  | 
              
                
                  | with four locations | 4.24 | Jump to 165.68 |  |  | 
              
                
                  | all natural products um we're a one-stop | 5.759 | Jump to 172.48 |  |  | 
              
                
                  | 10 to 12 000 square feet and so we want | 4.161 | Jump to 178.239 |  |  | 
              
                
                  | cheese uh co-founded by two excellent | 5.2 | Jump to 209.599 |  |  | 
              
                
                  | are stellar and so launched uh four skus | 5.36 | Jump to 222.48 |  |  | 
              
                
                  | late october uh so we have four skus out | 4.401 | Jump to 230.239 |  |  | 
              
                
                  | right time this is like one of the big | 2.639 | Jump to 245.68 |  |  | 
              
                
                  | just in one of our | 3.28 | Jump to 251.599 |  |  | 
              
                
                  | know was named uh you know one of the | 3.68 | Jump to 325.28 |  |  | 
              
                
                  | top ten products to watch for for this | 3.52 | Jump to 327.28 |  |  | 
              
                
                  | famous place called i think it's 11 | 3.52 | Jump to 411.84 |  |  | 
              
                
                  | stars one two stars and the guys go you | 4.64 | Jump to 416.8 |  |  | 
              
                
                  | right and of course one of the things | 4.479 | Jump to 434.0 |  |  | 
              
                
                  | breed that is second to none and so when | 4.799 | Jump to 510.8 |  |  | 
              
                
                  | tesla that's i don't know like a hundred | 3.2 | Jump to 549.6 |  |  | 
              
                
                  | like 35 grand so it's like yeah but it's | 3.92 | Jump to 552.8 |  |  | 
              
                
                  | plant-based space now one thing also is | 4.88 | Jump to 559.04 |  |  | 
              
                
                  | it's a 600 billion dollar market | 3.68 | Jump to 563.92 |  |  | 
              
                
                  | opportunity there is 600 billion | 4.159 | Jump to 565.68 |  |  | 
              
                
                  | seen a lot of fads over the 15 years | 4.161 | Jump to 591.519 |  |  | 
              
                
                  | and that's why you know the first two | 3.76 | Jump to 651.12 |  |  | 
              
                
                  | know 30 years ago there used to be still | 4.0 | Jump to 703.279 |  |  | 
              
                
                  | multi-multi-billion dollar market | 4.599 | Jump to 726.36 |  |  | 
              
                
                  | won't know what's gonna make this a 10 | 3.68 | Jump to 738.8 |  |  | 
              
                
                  | think you're at a 25 million plus run | 5.599 | Jump to 742.48 |  |  | 
              
                
                  | rate exited 20 last year | 5.201 | Jump to 745.519 |  |  | 
              
                
                  | new stores i think four to six stores | 3.44 | Jump to 756.959 |  |  | 
              
                
                  | let's call it a 50 or 60 million dollar | 4.16 | Jump to 763.76 | 
                      
                        
                      
                        MONEY
                      
                      
                        50 or 60 million dollar
                      
                     |  | 
              
                
                  | exit this year 22 with a 50 60 million | 4.081 | Jump to 771.279 |  |  | 
              
                
                  | that could be also 15 20 million | 5.12 | Jump to 784.0 |  |  | 
              
                
                  | it could be you know 5 10 x whatever | 4.64 | Jump to 791.6 |  |  | 
              
                
                  | stock to go from you know uh 40 50 cents | 5.52 | Jump to 796.24 |  |  | 
              
                
                  | to you know 250 | 4.24 | Jump to 800.0 |  |  | 
              
                
                  | i'm saying even potentially five dollars | 4.48 | Jump to 801.76 |  |  | 
              
                
                  | to ask you two questions and we'll jump | 3.281 | Jump to 825.839 |  |  | 
              
                
                  | matt let's kind of one thing i'm sure | 4.24 | Jump to 831.92 |  |  | 
              
                
                  | 21 on kind of a downer let's be honest | 4.8 | Jump to 854.56 |  |  | 
              
                
                  | beginning went from 30 to 70 cents we | 3.76 | Jump to 859.36 |  |  | 
              
                
                  | one there's been other stuff it's | 3.039 | Jump to 865.04 |  |  | 
              
                
                  | understand that basically one of our | 3.599 | Jump to 953.92 |  |  | 
              
                
                  | quarter it's continued into fourth | 3.841 | Jump to 957.519 |  |  | 
              
                
                  | you know it's easy to say it's one store | 2.64 | Jump to 961.36 |  |  | 
              
                
                  | now that's 25 of our store count | 4.8 | Jump to 964.0 |  |  | 
              
                
                  | had one store that was under renovation | 3.599 | Jump to 974.48 |  |  | 
              
                
                  | a 30 plus uh gross profit percentage is | 5.921 | Jump to 999.519 |  |  | 
              
                
                  | last you know let's say even two and a | 3.601 | Jump to 1025.039 |  |  | 
              
                
                  | like first of all by contrast case | 3.521 | Jump to 1066.559 |  |  | 
              
                
                  | leader and yet still pulling uh 30 plus | 5.44 | Jump to 1119.84 |  |  | 
              
                
                  | percent margin speaks to number one the | 4.08 | Jump to 1123.2 |  |  | 
              
                
                  | one of the points we'll talk about about | 3.04 | Jump to 1180.24 |  |  | 
              
                
                  | yeah i mean one of the one of the big | 3.04 | Jump to 1204.24 |  |  | 
              
                
                  | garage could easily grow to a 20 to 30 | 4.48 | Jump to 1214.559 |  |  | 
              
                
                  | four to six store package we really want | 3.921 | Jump to 1292.799 |  |  | 
              
                
                  | eight to ten store range but above and | 4.16 | Jump to 1296.72 |  |  | 
              
                
                  | easily support you know five to six | 4.24 | Jump to 1314.0 |  |  | 
              
                
                  | support a five to six store development | 3.919 | Jump to 1320.0 |  |  | 
              
                
                  | that could support a five to six store | 4.0 | Jump to 1326.48 |  |  | 
              
                
                  | you know each store you know six to | 4.08 | Jump to 1347.36 |  |  | 
              
                
                  | seven million in sales you look at us as | 4.16 | Jump to 1349.28 |  |  | 
              
                
                  | a ten store operation we're we're going | 3.92 | Jump to 1351.44 |  |  | 
              
                
                  | to be a 60 to 70 million dollar year | 3.68 | Jump to 1353.44 | 
                      
                        
                      
                        MONEY
                      
                      
                        60 to 70 million dollar
                      
                     |  | 
              
                
                  | operation you look at a 15 store | 2.96 | Jump to 1355.36 |  |  | 
              
                
                  | where 100 million dollar a year company | 5.2 | Jump to 1358.32 |  |  | 
              
                
                  | and so with 15 stores 15 stores is 150 | 5.04 | Jump to 1360.48 |  |  | 
              
                
                  | four and so we're not we're not talking | 3.84 | Jump to 1365.52 |  |  | 
              
                
                  | to develop 100 stores to be noticed here | 4.4 | Jump to 1369.36 |  |  | 
              
                
                  | 10 to 11 000 square foot range could be | 4.48 | Jump to 1396.0 |  |  | 
              
                
                  | know 20 30 000 square foot range | 4.8 | Jump to 1407.52 | 
                      
                        
                      
                        QUANTITY
                      
                      
                        20 30 000 square foot
                      
                     |  | 
              
                
                  | you know three to five thousand square | 3.199 | Jump to 1414.96 |  |  | 
              
                
                  | here i always like to say we're two | 3.361 | Jump to 1418.159 |  |  | 
              
                
                  | to 100 million dollars with just you | 5.36 | Jump to 1469.52 | 
                      
                        
                      
                        MONEY
                      
                      
                        100 million dollars
                      
                     |  | 
              
                
                  | know 15 stores in like your local region | 5.921 | Jump to 1472.159 |  |  | 
              
                
                  | does a walkthrough through one of their | 3.2 | Jump to 1484.24 |  |  | 
              
                
                  | so yes to so to get to 15 would be very | 3.44 | Jump to 1512.88 |  |  | 
              
                
                  | first off you know you have things like | 3.76 | Jump to 1553.84 |  |  | 
              
                
                  | sometimes they look at one number when | 3.12 | Jump to 1619.52 |  |  | 
              
                
                  | they should be looking at seven numbers | 2.88 | Jump to 1621.039 |  |  | 
              
                
                  | and look at seven numbers when they | 3.36 | Jump to 1622.64 |  |  | 
              
                
                  | should be looking at three numbers so we | 3.521 | Jump to 1623.919 |  |  | 
              
                
                  | one thing matt i i don't want to insult | 3.841 | Jump to 1663.039 |  |  | 
              
                
                  | know uh in the last three four months | 3.679 | Jump to 1666.88 | 
                      
                        
                      
                        DATE
                      
                      
                        the last three four months
                      
                     |  | 
              
                
                  | of new uh multi-family six five four | 4.96 | Jump to 1699.12 |  |  | 
              
                
                  | five story buildings | 2.961 | Jump to 1702.559 |  |  | 
              
                
                  | have a you know 10 000 they have a 10 | 4.799 | Jump to 1712.24 |  |  | 
              
                
                  | 000 square foot space essentially and | 4.16 | Jump to 1714.72 |  |  | 
              
                
                  | is once they see you have you know eight | 4.4 | Jump to 1841.6 |  |  | 
              
                
                  | eight stores and you know we can do this | 4.079 | Jump to 1849.84 |  |  | 
              
                
                  | there's like 20 million or something or | 3.041 | Jump to 1863.039 |  |  | 
              
                
                  | 10 yeah yeah i mean look i always like | 3.52 | Jump to 1864.32 |  |  | 
              
                
                  | think third or fourth largest city so | 3.199 | Jump to 1867.84 |  |  | 
              
                
                  | eight to ten store range was a key | 4.88 | Jump to 1884.96 |  |  | 
              
                
                  | you know with our four stores we're well | 2.961 | Jump to 1900.399 |  |  | 
              
                
                  | four to six door package um in terms of | 4.081 | Jump to 1991.279 |  |  | 
              
                
                  | easily support five six stores each and | 4.0 | Jump to 2003.76 |  |  | 
              
                
                  | you're talking 15 to 18 stores right | 5.119 | Jump to 2005.44 |  |  | 
              
                
                  | there in those three geographic areas so | 4.32 | Jump to 2007.76 |  |  | 
              
                
                  | market and when you look at the four | 4.079 | Jump to 2018.08 |  |  | 
              
                
                  | 50 60 million run rate by the end of the | 4.479 | Jump to 2043.6 |  |  | 
              
                
                  | year by the end of this 22 so which | 4.32 | Jump to 2046.24 |  |  | 
              
                
                  | 250 million valuation so that's a 10 | 4.399 | Jump to 2053.44 |  |  | 
              
                
                  | not just one product not just two not | 4.16 | Jump to 2132.48 |  |  | 
              
                
                  | just three but four products in a six | 3.28 | Jump to 2134.64 |  |  | 
              
                
                  | outlined you know four key things for us | 3.28 | Jump to 2148.48 |  |  | 
              
                
                  | number one with solidifying our | 3.28 | Jump to 2150.48 |  |  | 
              
                
                  | co-packer is number one for for | 4.24 | Jump to 2212.48 |  |  | 
              
                
                  | milestone number two is working with the | 4.8 | Jump to 2214.24 |  |  | 
              
                
                  | the six recipes that the that the team | 4.319 | Jump to 2219.04 |  |  | 
              
                
                  | said it was a 10 sku package we wanted | 4.48 | Jump to 2234.96 |  |  | 
              
                
                  | to get to 10 skus before really pushing | 3.68 | Jump to 2236.8 |  |  | 
              
                
                  | market so that's milestone number two | 4.08 | Jump to 2240.48 |  |  | 
              
                
                  | milestone number three is linking up | 5.6 | Jump to 2242.4 |  |  | 
              
                
                  | the fourth is is linking up with at | 4.72 | Jump to 2264.72 |  |  | 
              
                
                  | least one large retailer and the reason | 4.639 | Jump to 2266.96 |  |  | 
              
                
                  | look at 10 skus and our skus are packed | 5.041 | Jump to 2273.599 |  |  | 
              
                
                  | six units per case they're not big cases | 4.0 | Jump to 2276.079 |  |  | 
              
                
                  | case of 12 24 36 cases six keep it very | 5.28 | Jump to 2280.079 |  |  | 
              
                
                  | ten skus six units per case an average | 4.961 | Jump to 2285.359 |  |  | 
              
                
                  | base of five dollars a unit which is | 3.601 | Jump to 2295.599 |  |  | 
              
                
                  | you look at an average five dollar cost | 2.96 | Jump to 2303.28 |  |  | 
              
                
                  | ten skus six units per case in 500 doors | 7.839 | Jump to 2306.24 |  |  | 
              
                
                  | okay one case per door per week you're | 4.56 | Jump to 2310.72 |  |  | 
              
                
                  | looking at an eight million dollar a | 3.921 | Jump to 2314.079 | 
                      
                        
                      
                        MONEY
                      
                      
                        eight million dollar
                      
                     |  | 
              
                
                  | a very low bar 500 stores that is | 3.679 | Jump to 2320.16 |  |  | 
              
                
                  | because 500 | 2.72 | Jump to 2322.32 |  |  | 
              
                
                  | that with one retailer that doesn't even | 4.16 | Jump to 2326.48 |  |  | 
              
                
                  | out if you're in a thousand doors if | 2.88 | Jump to 2330.64 |  |  | 
              
                
                  | you're in two thousand doors if you're | 3.52 | Jump to 2332.079 |  |  | 
              
                
                  | in four thousand doors you look at we | 4.24 | Jump to 2333.52 |  |  | 
              
                
                  | talked about oatley is in 65 000 doors | 4.401 | Jump to 2335.599 |  |  | 
              
                
                  | get the 10 skus link up with a | 4.48 | Jump to 2350.0 |  |  | 
              
                
                  | the for the coming 12 months those are | 3.76 | Jump to 2354.48 | 
                      
                        
                      
                        DATE
                      
                      
                        the coming 12 months
                      
                     |  | 
              
                
                  | our four bedrock milestones for this | 4.0 | Jump to 2356.4 |  |  | 
              
                
                  | going to hit eight million dollars in | 2.16 | Jump to 2373.52 | 
                      
                        
                      
                        MONEY
                      
                      
                        eight million dollars
                      
                     |  | 
              
                
                  | million revenues and they have some of | 3.44 | Jump to 2410.24 |  |  | 
              
                
                  | 20 million u.s 25 million and uh you | 6.399 | Jump to 2417.68 |  |  | 
              
                
                  | worth 50 million plus you add the | 3.28 | Jump to 2424.079 |  |  | 
              
                
                  | the 8 million revenues which is nothing | 4.401 | Jump to 2427.359 |  |  | 
              
                
                  | that's based on 500 doors that's like | 4.64 | Jump to 2429.04 |  |  | 
              
                
                  | you know there's 60 valencia one | 4.0 | Jump to 2431.76 |  |  | 
              
                
                  | could hit that with one large of our | 3.601 | Jump to 2446.319 |  |  | 
              
                
                  | part of of 2021 was show the market | 5.04 | Jump to 2467.76 |  |  | 
              
                
                  | just tremendous and it's in a six week | 5.36 | Jump to 2480.8 |  |  | 
              
                
                  | that one of the key things is that look | 2.4 | Jump to 2506.4 |  |  | 
              
                
                  | saying that they're to do at least 8 | 3.681 | Jump to 2534.319 |  |  | 
              
                
                  | million it's going to be at least eight | 3.841 | Jump to 2536.319 |  |  | 
              
                
                  | take a picture about one of my stores | 3.04 | Jump to 2638.4 |  |  | 
              
                
                  | are not 52 ingredient products with a | 5.359 | Jump to 2672.96 |  |  | 
              
                
                  | very busy you know the first two weeks | 4.319 | Jump to 2750.0 |  |  | 
              
                
                  | look our butter sells the msrp is 9.99 | 6.081 | Jump to 2802.319 |  |  | 
              
                
                  | this is not 99 butter so when we talk | 4.159 | Jump to 2805.2 |  |  | 
              
                
                  | 9.99 debris suggested it's 13.99 so | 5.52 | Jump to 2816.96 |  |  | 
              
                
                  | we're not selling things for 47 cents in | 5.12 | Jump to 2820.16 |  |  | 
              
                
                  | not a 47 cent item you know we're not | 4.241 | Jump to 2862.559 |  |  | 
              
                
                  | at when we're at four or five stores or | 4.96 | Jump to 2907.44 |  |  | 
              
                
                  | 15 or 20 stores we'll always evaluate | 4.72 | Jump to 2910.0 |  |  | 
              
                
                  | organic chain is a great comp for og 21 | 4.559 | Jump to 2927.76 |  |  | 
              
                
                  | 275 million 30 million a door yeah i | 4.561 | Jump to 2935.119 | 
                      
                        
                      
                        CARDINAL
                      
                      
                        275 million 30 million
                      
                     |  | 
              
                
                  | 30 million a store essentially you know | 5.679 | Jump to 2998.16 |  |  | 
              
                
                  | 20 20 million market cap five million a | 5.121 | Jump to 3024.319 |  |  | 
              
                
                  | store this is a 13 and this is | 4.239 | Jump to 3026.88 |  |  | 
              
                
                  | ten thousand square foot four five it | 4.881 | Jump to 3031.119 | 
                      
                        
                      
                        QUANTITY
                      
                      
                        ten thousand square foot
                      
                     |  | 
              
                
                  | just 24 7 we're going to to capitalize | 5.92 | Jump to 3114.88 |  |  | 
              
                
                  | stores within three years will you open | 4.319 | Jump to 3130.0 |  |  | 
              
                
                  | us will there be u.s stores within three | 3.76 | Jump to 3132.319 |  |  | 
              
                
                  | within 12 months | 3.681 | Jump to 3136.079 |  |  | 
              
                
                  | um and look it's not the first call i've | 3.599 | Jump to 3156.0 |  |  | 
              
                
                  | to say three years i don't say 12 months | 3.36 | Jump to 3162.4 |  |  | 
              
                
                  | i don't want to say 24 months because | 2.961 | Jump to 3164.079 |  |  | 
              
                
                  | next uh 60 days between now and uh | 6.401 | Jump to 3196.079 |  |  | 
              
                
                  | solidifying the last six queues to get | 3.84 | Jump to 3238.4 |  |  | 
              
                
                  | to that 10 ski mark link up with the | 4.161 | Jump to 3240.079 |  |  | 
              
                
                  | it's not gonna be one store you're gonna | 3.28 | Jump to 3270.24 |  |  | 
              
                
                  | announce four at a time right we're | 4.159 | Jump to 3271.44 |  |  | 
              
                
                  | good two good things on both sides of | 2.879 | Jump to 3298.24 |  |  | 
              
                
                  | to be a four store package and maybe we | 4.0 | Jump to 3308.64 |  |  | 
              
                
                  | group four possibly six stores right | 3.919 | Jump to 3312.64 |  |  | 
              
                
                  | four to six store package we want to | 3.439 | Jump to 3370.4 |  |  | 
              
                
                  | the next you know 12 to 18 months what | 4.8 | Jump to 3382.4 |  |  | 
              
                
                  | is potential what is 18 to 24 months | 4.96 | Jump to 3384.72 |  |  | 
              
                
                  | what is 24 to 36 months and you fill out | 5.28 | Jump to 3387.2 |  |  | 
              
                
                  | we're looking in to hit that 20 to 30 | 4.64 | Jump to 3394.0 |  |  | 
              
                
                  | 20 to 30 stores so potentially in 18 | 4.16 | Jump to 3402.24 |  |  | 
              
                
                  | months you could have 20 or 30 stores | 3.439 | Jump to 3404.16 |  |  | 
              
                
                  | would take you know four to six months | 4.08 | Jump to 3424.96 |  |  | 
              
                
                  | go simultaneously i think one of the | 3.359 | Jump to 3454.72 |  |  | 
              
                
                  | open one of these stores it is there's | 3.681 | Jump to 3471.359 |  |  | 
              
                
                  | our stores because you get one free case | 4.0 | Jump to 3478.88 |  |  | 
              
                
                  | 75 or 80 percent of a new store it's | 5.041 | Jump to 3491.599 |  |  | 
              
                
                  | proven not even two dollars i don't | 3.361 | Jump to 3526.799 |  |  | 
              
                
                  | below two or three dollars though | 5.24 | Jump to 3551.599 | 
                      
                        
                      
                        MONEY
                      
                      
                        two or three dollars
                      
                     |  | 
              
                
                  | of opportunity to raise money at 70 | 4.159 | Jump to 3562.4 |  |  |