december 16 2021 we are back with |
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10x to 100 x super stock again for |
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potential these companies have three |
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common things one they're going after |
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massive multi-billion dollar market |
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opportunities two |
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three there are multiple catalysts in |
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your fourth skew this is the truffle |
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skew number four yeah okay |
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metaverse one of the big themes for for |
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22. plant-based foods is a massive |
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30 |
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36 actually uh in a year uh the cheese |
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uh plant-based cheese up like 42 percent |
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based yogurt is up 20 |
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perspective i i one of the places i |
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doing 5 billion euro in plant-based |
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|
products by 2025. |
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5 billion euro 5 billion euros 65 |
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billion euros of plant-based products by |
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2025. that's that's like six |
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million |
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dollars six and a half billion years |
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DATE
six and a half billion years
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basis in three years |
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a company called white wave on 2017 for |
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12 billion dollars |
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|
12 and a half billion dollars and in |
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DATE
12 and a half billion dollars
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own their own two feet they look for |
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right a company could be 20 30 40 50 |
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million dollars and so small large |
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a company that's doing you know 25 |
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million revenues and i'll ask one of the |
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at like 25 million dollars and that |
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four grocery stores which are doing like |
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30 million revenues you got this |
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just starting and you got you know four |
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products you're gonna have i think eight |
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cheese you start off uh six weeks ago |
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you had maybe eight weeks ago uh you had |
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zero you had zero plant-based products |
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today you have four skews you have four |
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doesn't remember you from the first |
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i worked at 14 15 years at craft the big |
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bannon and i've done all the last 10 15 |
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it's six you know the dairy market right |
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like is 600 billion dollars globally |
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MONEY
600 billion dollars
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right 600 billion plus if i'm not |
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10 of the population one way or another |
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maybe a billion plus people and then you |
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danon one of the things we did is we |
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developed the first kids yogurt |
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first understand what is that people |
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were about two years old and then it |
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he's a global one of the few global the |
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only one in canada experts on cheese a |
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toronto these two worked very hard |
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think in 24 hours 48 hours i mean |
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about 50 smaller cheap shops around |
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25 million in revenue which is not a lot |
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|
company could do 25 million revenues in |
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|
could be worth you know uh 500 million |
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as a side that could be a 10 that could |
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is that 100 |
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ten dollars a share ten dollars yeah so |
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25 million doesn't seem to be like a big |
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|
happens 25 million you know in 12 months |
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or 18 months it doesn't matter because |
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get on that trip is on that 25 million |
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|
275 million dollars just for butter |
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MONEY
275 million dollars
|
|
the goal was to try to do five ten |
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|
million dollars in year one |
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and ended up doing 30 million dollars of |
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|
kids yogurt in year one today that's a |
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|
one and a half billion dollar category |
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|
the united states is one and a half |
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|
billion dollars so i think if you look |
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|
market is 275 the plant baseball market |
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|
is 275 million dollars and the u.s |
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MONEY
275 million dollars
|
|
plant-based cheese market is 270 million |
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|
dollars right you got 500 million right |
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|
and cheese there's already already a 500 |
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|
million dollar |
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|
that's growing very fast 35 40 percent a |
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bit of that growth of 10 percent a year |
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|
or 20 35 40 percent a year that's |
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|
|
growing 35 40 a year |
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|
it's already growing at 35 percent here |
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|
first time to understand okay that |
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|
running right now a 30 million dollar |
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|
your business you know four stores |
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|
|
six or eight weeks ago |
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DATE
six or eight weeks ago
|
|
market you know in six or eight weeks |
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|
|
we've launched four and for what we have |
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|
last eight weeks is nothing short of |
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|
get to that eight or ten skus because i |
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|
said it before eight or ten skus |
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|
one case per sku per door in 500 doors |
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|
of five dollars a unit is a 7.8 million |
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|
talking about run rate and 500 is very |
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|
anybody oatley is in 65 000 doors across |
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|
so you know we're just talking about 500 |
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|
thousand doors or 2 000 doors or 4 000 |
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|
four skus in in basically eight weeks |
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|
eight to ten skus which were well on |
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|
one of the things you know matt i got to |
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|
know one of the things i tell every ceo |
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|
like every i don't know every two weeks |
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|
don't know it's 25 million whatever the |
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|
i just want to stress i mean jack one of |
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|
who should be looking at this as one of |
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|
your key three drivers is as a company |
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|
like we said from day interview one |
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|
it it's one of those key three bedrocks |
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|
three things that i kind of want to |
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|
plant-based is one of those things if |
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|
as an example of brie one of the things |
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|
would be aged it's only got five |
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|
i think so so one of the things that had |
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|
yeah what's the the two the two guys the |
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|
|
the two cheese guys so |
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|
|
expert i think i remember the one thing |
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|
|
one of the top world experts in cheese |
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|
|
absolutely one of i think one of the big |
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|
|
this to one of the restaurant chains or |
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|
market you know is expected to be 1.7 |
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|
|
billion dollars right by 2026 right |
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|
|
one or two big chains you know it could |
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|
|
easily be a 10 20 30 50 million dollar |
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DATE
10 20 30 50 million dollar
|
|
craig worked with one of um a food |
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|
|
that's what we saw with the first launch |
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|
|
first of all can create brand |
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|
|
second of all it can create um public |
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|
he he's the one that helped create it |
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|
okay but the path for this to be a five |
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|
|
the company can hit a 10 million dollar |
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|
uh again you got 100 million plus there |
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|
know 30 million plus and that puts you |
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|
|
on the road to a five dollar plus stock |
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|
|
and if you get to 25 |
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|
excuse me 25 million in revenues then |
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|
|
you're talking about a 10 stock and 25 |
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|
|
million is really |
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|
|
2 000 |
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|
|
10 skus 2 000 doors uh yeah using that |
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|
|
that math of 10 skus a turn of one case |
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|
|
packed six units you know so we're not |
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|
|
asking no retailer to turn 24 units in a |
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|
|
case or something per week so just one |
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|
|
per door um at a five dollar cost to our |
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|
|
is a 7.8 million dollar runway so if |
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|
|
2 000 doors times that by four you know |
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|
|
you're a 25 to 30 million dollar your |
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|
|
okay and again 2 000 doors is is like a |
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|
|
talked about oatley being in 65 000 |
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|
|
doors okay so yeah how do we get into 2 |
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|
|
000 doors uh in the next 12 months |
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|
|
discount the first time they buy it |
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|
|
difficult is it to get into 2000 doors |
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|
|
just to get into 2000 is that a big is |
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|
|
you don't want 500 stores or more right |
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|
|
you land in one or two of those big ones |
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|
|
and you get the distribution of 500 or a |
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|
|
thousand stores |
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|
|
you can be doing 2 000 stores pretty |
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|
|
growing so one of the one of the sound |
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|
|
whole category has grown dramatically 35 |
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|
|
to 40 percent a year so they're looking |
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|
|
underestimate the two co-founders media |
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|
|
think an 11 part series on the food |
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|
|
two spokes people that i've said it |
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|
|
two co-founders who |
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|
|
first guy to do this right i was going |
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|
|
one of the highest quality in its |
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|
|
45 days when are we going to get to that |
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|
|
co-packer and we've said it from day one |
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|
|
product and so we set it from day one |
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|
|
our first goal was initially to control |
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|
|
but let's remind everybody we're six or |
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|
|
eight weeks in |
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|
|
talking about march 1 one and q1 |
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|
|
we've set it from day one we want to |
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|
|
markets you know with just under 60 |
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|
|
million shares outstanding it is very |
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|
|
tight 25 controlled basically by |
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|
|
investment story this there's three |
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|
|
uh number one for right now the |
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|
|
intermediate goal number one is |
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|
|
we want to be in two thousand doors |
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|
|
right you gotta be in two thousand doors |
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|
|
in order to get there you need two |
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|
|
think is difficult uh number two is you |
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|
gotta have the eight to ten skus the |
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|
|
three is obviously is is getting the |
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|
|
door so there's three things co-packer i |
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|
|
number two is can we get eight to ten |
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|
|
good skews and then three is actually |
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|
|
doors one major retailer could easily be |
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|
|
500 alone |
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|
|
to go from here to a five dollar stock |
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|
|
easy eight ten skus that part is you |
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|
|
halfway there now you got four products |
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|
|
four or five |
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|
|
uh three is getting into the doors and |
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|
|
again if you have just one chain whether |
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|
|
from one of the investors standby how do |
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|
|
you gonna have eight to ten |
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|
|
know how do we de-risk those two things |
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|
|
have you have four how are you how about |
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|
|
to speak uh in in eight weeks we've |
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|
|
launched four products |
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|
|
get us to our eight intensities |
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|
|
our goal of 8 to 10. so i think in eight |
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|
|
weeks six weeks even um |
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|
|
said if we want to be in 2000 doors and |
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|
|
turning one case per sq per door um it's |
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|
|
uh look we could probably hit 2000 doors |
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|
|
give us 500 doors alone with one |
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|
|
you know you had zero skus you know six |
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|
|
weeks ago now you have four and you're |
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|
|
thousand skus you said from day one you |
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|
|
said eight ten that would be so if |
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|
|
the other four or five the next you know |
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|
|
six eight weeks no two months |
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|
|
the eight to ten skus before you get the |
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|
|
when you have eight or they're not |
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|
|
having that eight to ten to be able to |
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|
|
the eighth sku was announced that we'll |
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|
|
eight weeks matt you have eight eight |
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|
|
eight weeks we're working towards it |
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|
|
expectations are based off of first-hand |
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|
|
the next you know six eight weeks we |
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|
|
march 1st you got eight skus |
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|
|
10 let's say 10 skus you get the |
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|
|
how long will it take to get to those 2 |
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|
|
000 doors oh man |
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|
|
got six to eight skews of anything |
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|
|
land one or two of significant chains |
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|
|
you can get in 500 stores easily i mean |
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|
|
and you know or you get a real big one |
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|
|
is that you know we might target one or |
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|
|
two retailers to get um distribution to |
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|
|
few key retailers to get two three four |
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|
|
five hundred doors but that's the best |
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|
|
familiar with this one you meant unifi |
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|
|
you know have probably two to three |
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|
|
well two thousand doors that sounds like |
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|
|
sells the stuff for you 2000 they have |
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already have 500 |
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600 1 000 stores is that correct |
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have two people who can |
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the the mom and pops the 1 3 5 10 store |
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one or two key quality larger scale |
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400 doors great let's pick it up and |
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15 minutes |
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going to have 25 million in revenues |
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across 10 skus now is it a question are |
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you gonna hit that 25 million |
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by june of this year or by june of 22 or |
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six months are you going to get there or |
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is it going to take you know 12 months |
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get these 2 000 doors you already have |
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you already have you know the other five |
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it's not so easy you know that million |
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dollar in sales that five million |
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dollars in sales at 10 million it's not |
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yeah the first five minutes yeah |
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but then after that to get the the 25 |
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100 that part it comes well it starts to |
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before you know one of your key |
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okay now one thing you know one thing |
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you know in the 25 to 50 range i mean i |
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been doing this for 15 years i've seen a |
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through but look the debris is a as a 13 |
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to 14 retail selling point this isn't a |
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two dollar stick of cheese so you know |
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five to ten million dollar kids yogurt |
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MONEY
five to ten million dollar
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brand and it went to 30 i'm pretty sure |
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talking about a billion dollar |
3.84 |
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they're doing three times what they |
3.44 |
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thought in the first year |
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by going to a third shift like trying to |
3.28 |
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maybe produce it in the second plant |
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be able to balance the two so you start |
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10 million in the kids yogurt you end up |
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doing 30 million that's exactly what |
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|
yossi said there's third shifts there's |
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four shifts there is how do we we got to |
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doing three four five six times what you |
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has a 999 |
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it's not a two dollar stick of butter |
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but ours a two dollar stick of cheese |
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but we didn't position it it's a two |
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dollar stick of cheese it has a 13.99 uh |
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because it is it's a 35 to 40 point |
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off two dollars off and still be making |
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where the market is we are not going 30 |
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second to none so people are getting it |
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for 2022 |
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uh for the course let's call it nine |
3.04 |
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|
for 90 days uh can we expect to see the |
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|
|
next five skews out |
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|
spend like two minutes on the store but |
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you know you're doing 30 million |
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|
a substantial business so one of the big |
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one okay so one of the |
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one of the things i think investors are |
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|
you have four stores you're doing 30 |
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|
million just right now in in toronto a |
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|
four to six fight um i want to say you |
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|
that you know you know take one |
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|
|
one big step forward for us and get us |
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|
into that eight to ten store ranges |
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|
because to go from eight to ten |
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|
|
you know to 15 to 20 to 20 to 30 you |
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CARDINAL
15 to 20 to 20 to 30
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|
comes to not just announcing like one |
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|
site and then six months later another |
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|
site and another six months maybe |
3.2 |
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|
|
big steps with you know a four to six |
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|
|
know 10 to 12 months in terms of moving |
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|
|
a for you're gonna roll out four to six |
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|
group of you know four to six stores |
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|
|
one deal no it's going to be like |
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|
|
four stores we're launching and you know |
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|
|
eight to ten skews in the future cheese |
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|
but we want to hit eight to ten stores |
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|
|
and it's two parts part one eight to ten |
5.681 |
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QUANTITY
one eight to ten
|
|
skus going into two thousand doors |
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|
25 million revenues |
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|
|
and eight to ten organic garage first |
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|
four new stores maybe six new stores |
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|
let's let's see just six stores which is |
4.0 |
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|
seen guys open up a thousand stores |
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|
announced four to six stores that open |
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|
call 60 million in revenues |
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|
|
60 million revenues and if you can do if |
3.84 |
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|
|
250 million it's five bucks a share |
3.679 |
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|
|
five dollars based on that valuation of |
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|
|
10x revenues up to 20 and that's a 10 |
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|
|
announcement you know one this month one |
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|
|
here's why the stock can be ten dollars |
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|
|
very easily it's just it's a it's a two |
4.96 |
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|
|
there's two parts to it part one is you |
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|
four four to six new stores which is and |
3.84 |
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|
|
massive valuation ten dollars is really |
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|
|
so you get the the the the ten stores |
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|
|
exiting 2022 with 10 stores |
3.6 |
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|
|
on track to get into 2 000 doors with 10 |
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|
|
outlined um during this next 10 to 12 |
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|
|
with the plane going for two minutes and |
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|
the first uh what is it the the mercury |
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|
|
with the merc was the mercury the first |
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|
|
one to go into orbit but anyway nobody |
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|
the moon first and then to mars so but |
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|
first you got to have the mark so the |
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|
planet do you want to hit first you know |
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|
|
first yes yes |
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|
that's a classic that's a great one okay |
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|
|
catch up with you in the first weeks of |
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