| december 16 2021 we are back with | 5.521 | Jump to 19.439 |  |  | 
              
                
                  | 10x to 100 x super stock again for | 5.839 | Jump to 30.72 |  |  | 
              
                
                  | potential these companies have three | 3.759 | Jump to 40.96 |  |  | 
              
                
                  | common things one they're going after | 3.68 | Jump to 42.64 |  |  | 
              
                
                  | massive multi-billion dollar market | 3.201 | Jump to 44.719 |  |  | 
              
                
                  | opportunities two | 4.079 | Jump to 46.32 |  |  | 
              
                
                  | three there are multiple catalysts in | 4.8 | Jump to 50.399 |  |  | 
              
                
                  | your fourth skew this is the truffle | 3.519 | Jump to 75.28 |  |  | 
              
                
                  | skew number four yeah okay | 4.401 | Jump to 78.799 |  |  | 
              
                
                  | metaverse one of the big themes for for | 5.199 | Jump to 84.24 |  |  | 
              
                
                  | 22. plant-based foods is a massive | 4.561 | Jump to 86.479 |  |  | 
              
                
                  | 30 | 4.64 | Jump to 147.04 |  |  | 
              
                
                  | 36 actually uh in a year uh the cheese | 6.319 | Jump to 148.0 |  |  | 
              
                
                  | uh plant-based cheese up like 42 percent | 4.48 | Jump to 151.68 |  |  | 
              
                
                  | based yogurt is up 20 | 3.841 | Jump to 154.319 |  |  | 
              
                
                  | perspective i i one of the places i | 3.44 | Jump to 161.68 |  |  | 
              
                
                  | doing 5 billion euro in plant-based | 4.88 | Jump to 171.04 |  |  | 
              
                
                  | products by 2025. | 5.199 | Jump to 173.68 |  |  | 
              
                
                  | 5 billion euro 5 billion euros 65 | 5.64 | Jump to 175.92 |  |  | 
              
                
                  | billion euros of plant-based products by | 5.761 | Jump to 178.879 |  |  | 
              
                
                  | 2025. that's that's like six | 4.28 | Jump to 181.56 |  |  | 
              
                
                  | million | 3.2 | Jump to 184.64 |  |  | 
              
                
                  | dollars six and a half billion years | 3.759 | Jump to 185.84 | 
                      
                        
                      
                        DATE
                      
                      
                        six and a half billion years
                      
                     |  | 
              
                
                  | basis in three years | 3.84 | Jump to 187.84 |  |  | 
              
                
                  | a company called white wave on 2017 for | 5.681 | Jump to 196.239 |  |  | 
              
                
                  | 12 billion dollars | 3.601 | Jump to 200.159 |  |  | 
              
                
                  | 12 and a half billion dollars and in | 3.761 | Jump to 238.959 | 
                      
                        
                      
                        DATE
                      
                      
                        12 and a half billion dollars
                      
                     |  | 
              
                
                  | own their own two feet they look for | 3.839 | Jump to 300.8 |  |  | 
              
                
                  | right a company could be 20 30 40 50 | 4.64 | Jump to 352.88 |  |  | 
              
                
                  | million dollars and so small large | 3.6 | Jump to 355.28 |  |  | 
              
                
                  | a company that's doing you know 25 | 3.441 | Jump to 371.919 |  |  | 
              
                
                  | million revenues and i'll ask one of the | 3.361 | Jump to 373.759 |  |  | 
              
                
                  | at like 25 million dollars and that | 2.72 | Jump to 403.919 |  |  | 
              
                
                  | four grocery stores which are doing like | 3.761 | Jump to 406.639 |  |  | 
              
                
                  | 30 million revenues you got this | 3.519 | Jump to 408.4 |  |  | 
              
                
                  | just starting and you got you know four | 3.761 | Jump to 411.919 |  |  | 
              
                
                  | products you're gonna have i think eight | 3.359 | Jump to 413.84 |  |  | 
              
                
                  | cheese you start off uh six weeks ago | 4.64 | Jump to 436.16 |  |  | 
              
                
                  | you had maybe eight weeks ago uh you had | 5.52 | Jump to 438.16 |  |  | 
              
                
                  | zero you had zero plant-based products | 4.959 | Jump to 440.8 |  |  | 
              
                
                  | today you have four skews you have four | 3.2 | Jump to 443.68 |  |  | 
              
                
                  | doesn't remember you from the first | 3.759 | Jump to 464.72 |  |  | 
              
                
                  | i worked at 14 15 years at craft the big | 4.88 | Jump to 489.36 |  |  | 
              
                
                  | bannon and i've done all the last 10 15 | 3.839 | Jump to 512.0 |  |  | 
              
                
                  | it's six you know the dairy market right | 4.88 | Jump to 582.399 |  |  | 
              
                
                  | like is 600 billion dollars globally | 4.0 | Jump to 584.8 | 
                      
                        
                      
                        MONEY
                      
                      
                        600 billion dollars
                      
                     |  | 
              
                
                  | right 600 billion plus if i'm not | 4.24 | Jump to 587.279 |  |  | 
              
                
                  | 10 of the population one way or another | 4.0 | Jump to 638.399 |  |  | 
              
                
                  | maybe a billion plus people and then you | 4.08 | Jump to 642.64 |  |  | 
              
                
                  | danon one of the things we did is we | 4.4 | Jump to 695.6 |  |  | 
              
                
                  | developed the first kids yogurt | 5.68 | Jump to 696.88 |  |  | 
              
                
                  | first understand what is that people | 3.68 | Jump to 721.36 |  |  | 
              
                
                  | were about two years old and then it | 3.521 | Jump to 733.279 |  |  | 
              
                
                  | he's a global one of the few global the | 5.2 | Jump to 778.079 |  |  | 
              
                
                  | only one in canada experts on cheese a | 3.839 | Jump to 780.8 |  |  | 
              
                
                  | toronto these two worked very hard | 4.72 | Jump to 790.72 |  |  | 
              
                
                  | think in 24 hours 48 hours i mean | 4.159 | Jump to 810.48 |  |  | 
              
                
                  | about 50 smaller cheap shops around | 4.8 | Jump to 821.12 |  |  | 
              
                
                  | 25 million in revenue which is not a lot | 4.48 | Jump to 864.32 |  |  | 
              
                
                  | company could do 25 million revenues in | 4.159 | Jump to 868.8 |  |  | 
              
                
                  | could be worth you know uh 500 million | 4.0 | Jump to 872.959 |  |  | 
              
                
                  | as a side that could be a 10 that could | 4.0 | Jump to 877.76 |  |  | 
              
                
                  | is that 100 | 2.56 | Jump to 881.76 |  |  | 
              
                
                  | ten dollars a share ten dollars yeah so | 3.841 | Jump to 889.199 |  |  | 
              
                
                  | 25 million doesn't seem to be like a big | 4.641 | Jump to 894.399 |  |  | 
              
                
                  | happens 25 million you know in 12 months | 4.159 | Jump to 909.12 |  |  | 
              
                
                  | or 18 months it doesn't matter because | 3.919 | Jump to 911.6 |  |  | 
              
                
                  | get on that trip is on that 25 million | 4.079 | Jump to 919.76 |  |  | 
              
                
                  | 275 million dollars just for butter | 4.52 | Jump to 930.36 | 
                      
                        
                      
                        MONEY
                      
                      
                        275 million dollars
                      
                     |  | 
              
                
                  | the goal was to try to do five ten | 3.759 | Jump to 936.88 |  |  | 
              
                
                  | million dollars in year one | 3.76 | Jump to 938.56 |  |  | 
              
                
                  | and ended up doing 30 million dollars of | 5.12 | Jump to 942.32 |  |  | 
              
                
                  | kids yogurt in year one today that's a | 5.28 | Jump to 944.72 |  |  | 
              
                
                  | one and a half billion dollar category | 5.28 | Jump to 947.44 |  |  | 
              
                
                  | the united states is one and a half | 3.84 | Jump to 952.72 |  |  | 
              
                
                  | billion dollars so i think if you look | 3.841 | Jump to 954.399 |  |  | 
              
                
                  | market is 275 the plant baseball market | 5.76 | Jump to 958.24 |  |  | 
              
                
                  | is 275 million dollars and the u.s | 4.0 | Jump to 961.199 | 
                      
                        
                      
                        MONEY
                      
                      
                        275 million dollars
                      
                     |  | 
              
                
                  | plant-based cheese market is 270 million | 4.241 | Jump to 965.199 |  |  | 
              
                
                  | dollars right you got 500 million right | 3.68 | Jump to 967.44 |  |  | 
              
                
                  | and cheese there's already already a 500 | 3.441 | Jump to 1043.199 |  |  | 
              
                
                  | million dollar | 4.319 | Jump to 1045.36 |  |  | 
              
                
                  | that's growing very fast 35 40 percent a | 3.76 | Jump to 1051.44 |  |  | 
              
                
                  | bit of that growth of 10 percent a year | 4.961 | Jump to 1056.559 |  |  | 
              
                
                  | or 20 35 40 percent a year that's | 4.719 | Jump to 1058.96 |  |  | 
              
                
                  | growing 35 40 a year | 3.76 | Jump to 1093.12 |  |  | 
              
                
                  | it's already growing at 35 percent here | 5.12 | Jump to 1115.36 |  |  | 
              
                
                  | first time to understand okay that | 3.919 | Jump to 1213.12 |  |  | 
              
                
                  | running right now a 30 million dollar | 5.041 | Jump to 1220.559 |  |  | 
              
                
                  | your business you know four stores | 5.199 | Jump to 1222.96 |  |  | 
              
                
                  | six or eight weeks ago | 2.72 | Jump to 1360.48 | 
                      
                        
                      
                        DATE
                      
                      
                        six or eight weeks ago
                      
                     |  | 
              
                
                  | market you know in six or eight weeks | 4.479 | Jump to 1363.2 |  |  | 
              
                
                  | we've launched four and for what we have | 4.721 | Jump to 1365.679 |  |  | 
              
                
                  | last eight weeks is nothing short of | 3.84 | Jump to 1393.12 |  |  | 
              
                
                  | get to that eight or ten skus because i | 4.8 | Jump to 1410.32 |  |  | 
              
                
                  | said it before eight or ten skus | 6.4 | Jump to 1412.159 |  |  | 
              
                
                  | one case per sku per door in 500 doors | 5.2 | Jump to 1415.12 |  |  | 
              
                
                  | of five dollars a unit is a 7.8 million | 4.4 | Jump to 1420.32 |  |  | 
              
                
                  | talking about run rate and 500 is very | 3.76 | Jump to 1424.72 |  |  | 
              
                
                  | anybody oatley is in 65 000 doors across | 4.24 | Jump to 1429.919 |  |  | 
              
                
                  | so you know we're just talking about 500 | 3.52 | Jump to 1434.159 |  |  | 
              
                
                  | thousand doors or 2 000 doors or 4 000 | 3.921 | Jump to 1437.679 |  |  | 
              
                
                  | four skus in in basically eight weeks | 6.721 | Jump to 1454.159 |  |  | 
              
                
                  | eight to ten skus which were well on | 3.441 | Jump to 1479.679 |  |  | 
              
                
                  | one of the things you know matt i got to | 3.36 | Jump to 1550.559 |  |  | 
              
                
                  | know one of the things i tell every ceo | 3.439 | Jump to 1555.84 |  |  | 
              
                
                  | like every i don't know every two weeks | 3.521 | Jump to 1582.559 |  |  | 
              
                
                  | don't know it's 25 million whatever the | 2.961 | Jump to 1611.679 |  |  | 
              
                
                  | i just want to stress i mean jack one of | 3.52 | Jump to 1617.12 |  |  | 
              
                
                  | who should be looking at this as one of | 4.239 | Jump to 1640.32 |  |  | 
              
                
                  | your key three drivers is as a company | 5.521 | Jump to 1641.679 |  |  | 
              
                
                  | like we said from day interview one | 4.721 | Jump to 1675.919 |  |  | 
              
                
                  | it it's one of those key three bedrocks | 4.32 | Jump to 1683.44 |  |  | 
              
                
                  | three things that i kind of want to | 3.12 | Jump to 1694.24 |  |  | 
              
                
                  | plant-based is one of those things if | 3.52 | Jump to 1781.2 |  |  | 
              
                
                  | as an example of brie one of the things | 3.199 | Jump to 1796.72 |  |  | 
              
                
                  | would be aged it's only got five | 4.24 | Jump to 1816.559 |  |  | 
              
                
                  | i think so so one of the things that had | 4.72 | Jump to 1837.6 |  |  | 
              
                
                  | yeah what's the the two the two guys the | 3.921 | Jump to 1854.799 |  |  | 
              
                
                  | the two cheese guys so | 3.36 | Jump to 1966.72 |  |  | 
              
                
                  | expert i think i remember the one thing | 4.08 | Jump to 1973.36 |  |  | 
              
                
                  | one of the top world experts in cheese | 5.28 | Jump to 2021.279 |  |  | 
              
                
                  | absolutely one of i think one of the big | 5.201 | Jump to 2026.559 |  |  | 
              
                
                  | this to one of the restaurant chains or | 3.041 | Jump to 2060.159 |  |  | 
              
                
                  | market you know is expected to be 1.7 | 7.44 | Jump to 2071.28 |  |  | 
              
                
                  | billion dollars right by 2026 right | 7.359 | Jump to 2074.32 |  |  | 
              
                
                  | one or two big chains you know it could | 3.761 | Jump to 2081.679 |  |  | 
              
                
                  | easily be a 10 20 30 50 million dollar | 3.48 | Jump to 2083.359 | 
                      
                        
                      
                        DATE
                      
                      
                        10 20 30 50 million dollar
                      
                     |  | 
              
                
                  | craig worked with one of um a food | 4.96 | Jump to 2109.52 |  |  | 
              
                
                  | that's what we saw with the first launch | 3.36 | Jump to 2142.88 |  |  | 
              
                
                  | first of all can create brand | 2.96 | Jump to 2196.8 |  |  | 
              
                
                  | second of all it can create um public | 4.639 | Jump to 2201.2 |  |  | 
              
                
                  | he he's the one that helped create it | 3.76 | Jump to 2213.2 |  |  | 
              
                
                  | okay but the path for this to be a five | 3.6 | Jump to 2265.44 |  |  | 
              
                
                  | the company can hit a 10 million dollar | 4.64 | Jump to 2273.52 |  |  | 
              
                
                  | uh again you got 100 million plus there | 5.04 | Jump to 2278.16 |  |  | 
              
                
                  | know 30 million plus and that puts you | 5.04 | Jump to 2285.52 |  |  | 
              
                
                  | on the road to a five dollar plus stock | 4.88 | Jump to 2287.68 |  |  | 
              
                
                  | and if you get to 25 | 5.039 | Jump to 2290.56 |  |  | 
              
                
                  | excuse me 25 million in revenues then | 4.96 | Jump to 2292.56 |  |  | 
              
                
                  | you're talking about a 10 stock and 25 | 3.281 | Jump to 2295.599 |  |  | 
              
                
                  | million is really | 4.24 | Jump to 2297.52 |  |  | 
              
                
                  | 2 000 | 5.44 | Jump to 2313.76 |  |  | 
              
                
                  | 10 skus 2 000 doors uh yeah using that | 6.88 | Jump to 2315.92 |  |  | 
              
                
                  | that math of 10 skus a turn of one case | 6.159 | Jump to 2319.2 |  |  | 
              
                
                  | packed six units you know so we're not | 5.2 | Jump to 2329.2 |  |  | 
              
                
                  | asking no retailer to turn 24 units in a | 5.201 | Jump to 2331.119 |  |  | 
              
                
                  | case or something per week so just one | 2.88 | Jump to 2334.4 |  |  | 
              
                
                  | per door um at a five dollar cost to our | 4.0 | Jump to 2338.56 |  |  | 
              
                
                  | is a 7.8 million dollar runway so if | 3.44 | Jump to 2343.52 |  |  | 
              
                
                  | 2 000 doors times that by four you know | 4.879 | Jump to 2346.96 |  |  | 
              
                
                  | you're a 25 to 30 million dollar your | 2.721 | Jump to 2350.079 |  |  | 
              
                
                  | okay and again 2 000 doors is is like a | 5.279 | Jump to 2352.8 |  |  | 
              
                
                  | talked about oatley being in 65 000 | 6.0 | Jump to 2360.88 |  |  | 
              
                
                  | doors okay so yeah how do we get into 2 | 6.8 | Jump to 2364.48 |  |  | 
              
                
                  | 000 doors uh in the next 12 months | 5.52 | Jump to 2366.88 |  |  | 
              
                
                  | discount the first time they buy it | 4.159 | Jump to 2421.44 |  |  | 
              
                
                  | difficult is it to get into 2000 doors | 4.64 | Jump to 2450.24 |  |  | 
              
                
                  | just to get into 2000 is that a big is | 5.28 | Jump to 2456.72 |  |  | 
              
                
                  | you don't want 500 stores or more right | 3.68 | Jump to 2470.88 |  |  | 
              
                
                  | you land in one or two of those big ones | 4.639 | Jump to 2484.96 |  |  | 
              
                
                  | and you get the distribution of 500 or a | 3.44 | Jump to 2487.44 |  |  | 
              
                
                  | thousand stores | 3.24 | Jump to 2489.599 |  |  | 
              
                
                  | you can be doing 2 000 stores pretty | 4.239 | Jump to 2490.88 |  |  | 
              
                
                  | growing so one of the one of the sound | 3.28 | Jump to 2502.96 |  |  | 
              
                
                  | whole category has grown dramatically 35 | 3.76 | Jump to 2506.24 |  |  | 
              
                
                  | to 40 percent a year so they're looking | 3.359 | Jump to 2508.0 |  |  | 
              
                
                  | underestimate the two co-founders media | 4.96 | Jump to 2530.8 |  |  | 
              
                
                  | think an 11 part series on the food | 4.64 | Jump to 2535.76 |  |  | 
              
                
                  | two spokes people that i've said it | 3.68 | Jump to 2565.76 |  |  | 
              
                
                  | two co-founders who | 4.24 | Jump to 2599.28 |  |  | 
              
                
                  | first guy to do this right i was going | 3.04 | Jump to 2630.0 |  |  | 
              
                
                  | one of the highest quality in its | 3.201 | Jump to 2651.839 |  |  | 
              
                
                  | 45 days when are we going to get to that | 4.24 | Jump to 2761.52 |  |  | 
              
                
                  | co-packer and we've said it from day one | 4.64 | Jump to 2765.76 |  |  | 
              
                
                  | product and so we set it from day one | 4.639 | Jump to 2803.68 |  |  | 
              
                
                  | our first goal was initially to control | 4.4 | Jump to 2805.76 |  |  | 
              
                
                  | but let's remind everybody we're six or | 2.96 | Jump to 2822.72 |  |  | 
              
                
                  | eight weeks in | 3.2 | Jump to 2824.48 |  |  | 
              
                
                  | talking about march 1 one and q1 | 4.881 | Jump to 2921.839 |  |  | 
              
                
                  | we've set it from day one we want to | 4.88 | Jump to 2998.88 |  |  | 
              
                
                  | markets you know with just under 60 | 4.0 | Jump to 3017.28 |  |  | 
              
                
                  | million shares outstanding it is very | 4.401 | Jump to 3019.599 |  |  | 
              
                
                  | tight 25 controlled basically by | 5.2 | Jump to 3021.28 |  |  | 
              
                
                  | investment story this there's three | 3.76 | Jump to 3121.68 |  |  | 
              
                
                  | uh number one for right now the | 3.679 | Jump to 3125.44 |  |  | 
              
                
                  | intermediate goal number one is | 3.361 | Jump to 3127.119 |  |  | 
              
                
                  | we want to be in two thousand doors | 3.28 | Jump to 3146.4 |  |  | 
              
                
                  | right you gotta be in two thousand doors | 3.119 | Jump to 3148.0 |  |  | 
              
                
                  | in order to get there you need two | 4.72 | Jump to 3149.68 |  |  | 
              
                
                  | think is difficult uh number two is you | 6.0 | Jump to 3155.839 |  |  | 
              
                
                  | gotta have the eight to ten skus the | 4.4 | Jump to 3159.28 |  |  | 
              
                
                  | three is obviously is is getting the | 3.76 | Jump to 3172.559 |  |  | 
              
                
                  | door so there's three things co-packer i | 3.84 | Jump to 3173.92 |  |  | 
              
                
                  | number two is can we get eight to ten | 5.28 | Jump to 3177.76 |  |  | 
              
                
                  | good skews and then three is actually | 4.24 | Jump to 3180.319 |  |  | 
              
                
                  | doors one major retailer could easily be | 4.639 | Jump to 3191.2 |  |  | 
              
                
                  | 500 alone | 4.401 | Jump to 3194.079 |  |  | 
              
                
                  | to go from here to a five dollar stock | 5.6 | Jump to 3205.2 |  |  | 
              
                
                  | easy eight ten skus that part is you | 3.68 | Jump to 3213.2 |  |  | 
              
                
                  | halfway there now you got four products | 2.96 | Jump to 3218.48 |  |  | 
              
                
                  | four or five | 3.12 | Jump to 3220.4 |  |  | 
              
                
                  | uh three is getting into the doors and | 4.96 | Jump to 3221.44 |  |  | 
              
                
                  | again if you have just one chain whether | 5.44 | Jump to 3223.52 |  |  | 
              
                
                  | from one of the investors standby how do | 3.359 | Jump to 3242.0 |  |  | 
              
                
                  | you gonna have eight to ten | 3.839 | Jump to 3256.0 |  |  | 
              
                
                  | know how do we de-risk those two things | 4.72 | Jump to 3264.8 |  |  | 
              
                
                  | have you have four how are you how about | 3.52 | Jump to 3270.96 |  |  | 
              
                
                  | to speak uh in in eight weeks we've | 3.519 | Jump to 3279.04 |  |  | 
              
                
                  | launched four products | 3.359 | Jump to 3280.96 |  |  | 
              
                
                  | get us to our eight intensities | 4.72 | Jump to 3287.92 |  |  | 
              
                
                  | our goal of 8 to 10. so i think in eight | 5.52 | Jump to 3303.76 |  |  | 
              
                
                  | weeks six weeks even um | 3.44 | Jump to 3306.48 |  |  | 
              
                
                  | said if we want to be in 2000 doors and | 4.96 | Jump to 3348.48 |  |  | 
              
                
                  | turning one case per sq per door um it's | 5.359 | Jump to 3350.48 |  |  | 
              
                
                  | uh look we could probably hit 2000 doors | 4.64 | Jump to 3362.64 |  |  | 
              
                
                  | give us 500 doors alone with one | 4.8 | Jump to 3373.92 |  |  | 
              
                
                  | you know you had zero skus you know six | 4.16 | Jump to 3437.52 |  |  | 
              
                
                  | weeks ago now you have four and you're | 3.76 | Jump to 3439.44 |  |  | 
              
                
                  | thousand skus you said from day one you | 4.0 | Jump to 3443.2 |  |  | 
              
                
                  | said eight ten that would be so if | 4.24 | Jump to 3445.2 |  |  | 
              
                
                  | the other four or five the next you know | 3.519 | Jump to 3451.28 |  |  | 
              
                
                  | six eight weeks no two months | 5.76 | Jump to 3454.799 |  |  | 
              
                
                  | the eight to ten skus before you get the | 3.841 | Jump to 3469.359 |  |  | 
              
                
                  | when you have eight or they're not | 3.119 | Jump to 3473.2 |  |  | 
              
                
                  | having that eight to ten to be able to | 3.52 | Jump to 3483.2 |  |  | 
              
                
                  | the eighth sku was announced that we'll | 5.439 | Jump to 3523.92 |  |  | 
              
                
                  | eight weeks matt you have eight eight | 2.401 | Jump to 3536.559 |  |  | 
              
                
                  | eight weeks we're working towards it | 5.399 | Jump to 3538.96 |  |  | 
              
                
                  | expectations are based off of first-hand | 3.841 | Jump to 3581.839 |  |  | 
              
                
                  | the next you know six eight weeks we | 4.559 | Jump to 3633.28 |  |  | 
              
                
                  | march 1st you got eight skus | 5.44 | Jump to 3646.24 |  |  | 
              
                
                  | 10 let's say 10 skus you get the | 4.24 | Jump to 3649.359 |  |  | 
              
                
                  | how long will it take to get to those 2 | 5.601 | Jump to 3653.599 |  |  | 
              
                
                  | 000 doors oh man | 6.159 | Jump to 3656.64 |  |  | 
              
                
                  | got six to eight skews of anything | 5.52 | Jump to 3664.48 |  |  | 
              
                
                  | land one or two of significant chains | 5.441 | Jump to 3676.079 |  |  | 
              
                
                  | you can get in 500 stores easily i mean | 4.639 | Jump to 3678.72 |  |  | 
              
                
                  | and you know or you get a real big one | 3.52 | Jump to 3681.52 |  |  | 
              
                
                  | is that you know we might target one or | 5.44 | Jump to 3743.52 |  |  | 
              
                
                  | two retailers to get um distribution to | 5.28 | Jump to 3745.68 |  |  | 
              
                
                  | few key retailers to get two three four | 5.121 | Jump to 3771.599 |  |  | 
              
                
                  | five hundred doors but that's the best | 3.76 | Jump to 3774.48 |  |  | 
              
                
                  | familiar with this one you meant unifi | 3.601 | Jump to 3862.559 |  |  | 
              
                
                  | you know have probably two to three | 2.879 | Jump to 3902.48 |  |  | 
              
                
                  | well two thousand doors that sounds like | 4.241 | Jump to 3927.039 |  |  | 
              
                
                  | sells the stuff for you 2000 they have | 3.919 | Jump to 3940.64 |  |  | 
              
                
                  | already have 500 | 5.04 | Jump to 3949.039 |  |  | 
              
                
                  | 600 1 000 stores is that correct | 4.879 | Jump to 3950.72 |  |  | 
              
                
                  | have two people who can | 4.4 | Jump to 3968.88 |  |  | 
              
                
                  | the the mom and pops the 1 3 5 10 store | 6.0 | Jump to 3985.76 |  |  | 
              
                
                  | one or two key quality larger scale | 5.28 | Jump to 4034.88 |  |  | 
              
                
                  | 400 doors great let's pick it up and | 5.599 | Jump to 4049.76 |  |  | 
              
                
                  | 15 minutes | 3.68 | Jump to 4062.0 |  |  | 
              
                
                  | going to have 25 million in revenues | 5.28 | Jump to 4072.0 |  |  | 
              
                
                  | across 10 skus now is it a question are | 4.481 | Jump to 4074.799 |  |  | 
              
                
                  | you gonna hit that 25 million | 5.12 | Jump to 4077.28 |  |  | 
              
                
                  | by june of this year or by june of 22 or | 4.64 | Jump to 4079.28 |  |  | 
              
                
                  | six months are you going to get there or | 2.96 | Jump to 4093.52 |  |  | 
              
                
                  | is it going to take you know 12 months | 3.519 | Jump to 4094.72 |  |  | 
              
                
                  | get these 2 000 doors you already have | 3.36 | Jump to 4100.56 |  |  | 
              
                
                  | you already have you know the other five | 5.04 | Jump to 4107.92 |  |  | 
              
                
                  | it's not so easy you know that million | 3.119 | Jump to 4135.6 |  |  | 
              
                
                  | dollar in sales that five million | 3.361 | Jump to 4137.199 |  |  | 
              
                
                  | dollars in sales at 10 million it's not | 4.96 | Jump to 4138.719 |  |  | 
              
                
                  | yeah the first five minutes yeah | 4.56 | Jump to 4144.239 |  |  | 
              
                
                  | but then after that to get the the 25 | 4.241 | Jump to 4146.719 |  |  | 
              
                
                  | 100 that part it comes well it starts to | 3.92 | Jump to 4148.799 |  |  | 
              
                
                  | before you know one of your key | 3.839 | Jump to 4166.96 |  |  | 
              
                
                  | okay now one thing you know one thing | 3.679 | Jump to 4210.0 |  |  | 
              
                
                  | you know in the 25 to 50 range i mean i | 3.28 | Jump to 4232.56 |  |  | 
              
                
                  | been doing this for 15 years i've seen a | 5.76 | Jump to 4259.76 |  |  | 
              
                
                  | through but look the debris is a as a 13 | 6.159 | Jump to 4312.08 |  |  | 
              
                
                  | to 14 retail selling point this isn't a | 5.2 | Jump to 4315.44 |  |  | 
              
                
                  | two dollar stick of cheese so you know | 3.681 | Jump to 4318.239 |  |  | 
              
                
                  | five to ten million dollar kids yogurt | 4.24 | Jump to 4360.08 | 
                      
                        
                      
                        MONEY
                      
                      
                        five to ten million dollar
                      
                     |  | 
              
                
                  | brand and it went to 30 i'm pretty sure | 4.4 | Jump to 4361.92 |  |  | 
              
                
                  | talking about a billion dollar | 3.84 | Jump to 4372.64 |  |  | 
              
                
                  | they're doing three times what they | 3.44 | Jump to 4381.52 |  |  | 
              
                
                  | thought in the first year | 3.76 | Jump to 4383.12 |  |  | 
              
                
                  | by going to a third shift like trying to | 3.28 | Jump to 4402.0 |  |  | 
              
                
                  | maybe produce it in the second plant | 3.76 | Jump to 4403.84 |  |  | 
              
                
                  | be able to balance the two so you start | 3.28 | Jump to 4409.12 |  |  | 
              
                
                  | 10 million in the kids yogurt you end up | 3.841 | Jump to 4474.719 |  |  | 
              
                
                  | doing 30 million that's exactly what | 3.761 | Jump to 4476.719 |  |  | 
              
                
                  | yossi said there's third shifts there's | 4.159 | Jump to 4478.56 |  |  | 
              
                
                  | four shifts there is how do we we got to | 4.0 | Jump to 4480.48 |  |  | 
              
                
                  | doing three four five six times what you | 3.679 | Jump to 4484.48 |  |  | 
              
                
                  | has a 999 | 4.32 | Jump to 4528.08 |  |  | 
              
                
                  | it's not a two dollar stick of butter | 3.68 | Jump to 4560.32 |  |  | 
              
                
                  | but ours a two dollar stick of cheese | 3.761 | Jump to 4561.679 |  |  | 
              
                
                  | but we didn't position it it's a two | 4.719 | Jump to 4564.0 |  |  | 
              
                
                  | dollar stick of cheese it has a 13.99 uh | 4.08 | Jump to 4565.44 |  |  | 
              
                
                  | because it is it's a 35 to 40 point | 4.48 | Jump to 4609.12 |  |  | 
              
                
                  | off two dollars off and still be making | 4.16 | Jump to 4618.88 |  |  | 
              
                
                  | where the market is we are not going 30 | 5.12 | Jump to 4627.84 |  |  | 
              
                
                  | second to none so people are getting it | 4.719 | Jump to 4643.44 |  |  | 
              
                
                  | for 2022 | 3.199 | Jump to 4665.52 |  |  | 
              
                
                  | uh for the course let's call it nine | 3.04 | Jump to 4667.199 |  |  | 
              
                
                  | for 90 days uh can we expect to see the | 6.56 | Jump to 4672.88 |  |  | 
              
                
                  | next five skews out | 5.279 | Jump to 4675.92 |  |  | 
              
                
                  | spend like two minutes on the store but | 3.76 | Jump to 4714.0 |  |  | 
              
                
                  | you know you're doing 30 million | 2.72 | Jump to 4720.88 |  |  | 
              
                
                  | a substantial business so one of the big | 5.2 | Jump to 4723.6 |  |  | 
              
                
                  | one okay so one of the | 4.08 | Jump to 4726.48 |  |  | 
              
                
                  | one of the things i think investors are | 3.52 | Jump to 4728.8 |  |  | 
              
                
                  | you have four stores you're doing 30 | 4.0 | Jump to 4732.32 |  |  | 
              
                
                  | million just right now in in toronto a | 5.92 | Jump to 4733.84 |  |  | 
              
                
                  | four to six fight um i want to say you | 4.239 | Jump to 4779.44 |  |  | 
              
                
                  | that you know you know take one | 5.359 | Jump to 4795.36 |  |  | 
              
                
                  | one big step forward for us and get us | 4.16 | Jump to 4798.32 |  |  | 
              
                
                  | into that eight to ten store ranges | 3.761 | Jump to 4800.719 |  |  | 
              
                
                  | because to go from eight to ten | 6.239 | Jump to 4804.48 |  |  | 
              
                
                  | you know to 15 to 20 to 20 to 30 you | 5.12 | Jump to 4806.96 | 
                      
                        
                      
                        CARDINAL
                      
                      
                        15 to 20 to 20 to 30
                      
                     |  | 
              
                
                  | comes to not just announcing like one | 3.36 | Jump to 4818.56 |  |  | 
              
                
                  | site and then six months later another | 3.12 | Jump to 4820.32 |  |  | 
              
                
                  | site and another six months maybe | 3.2 | Jump to 4821.92 |  |  | 
              
                
                  | big steps with you know a four to six | 4.72 | Jump to 4825.12 |  |  | 
              
                
                  | know 10 to 12 months in terms of moving | 3.921 | Jump to 4914.159 |  |  | 
              
                
                  | a for you're gonna roll out four to six | 3.68 | Jump to 4937.36 |  |  | 
              
                
                  | group of you know four to six stores | 4.16 | Jump to 4964.8 |  |  | 
              
                
                  | one deal no it's going to be like | 3.84 | Jump to 5037.92 |  |  | 
              
                
                  | four stores we're launching and you know | 3.841 | Jump to 5039.679 |  |  | 
              
                
                  | eight to ten skews in the future cheese | 3.04 | Jump to 5057.36 |  |  | 
              
                
                  | but we want to hit eight to ten stores | 3.759 | Jump to 5058.88 |  |  | 
              
                
                  | and it's two parts part one eight to ten | 5.681 | Jump to 5094.719 | 
                      
                        
                      
                        QUANTITY
                      
                      
                        one eight to ten
                      
                     |  | 
              
                
                  | skus going into two thousand doors | 5.04 | Jump to 5097.28 |  |  | 
              
                
                  | 25 million revenues | 4.239 | Jump to 5100.4 |  |  | 
              
                
                  | and eight to ten organic garage first | 3.359 | Jump to 5102.32 |  |  | 
              
                
                  | four new stores maybe six new stores | 4.161 | Jump to 5105.679 |  |  | 
              
                
                  | let's let's see just six stores which is | 4.0 | Jump to 5107.84 |  |  | 
              
                
                  | seen guys open up a thousand stores | 3.52 | Jump to 5111.84 |  |  | 
              
                
                  | announced four to six stores that open | 4.721 | Jump to 5122.719 |  |  | 
              
                
                  | call 60 million in revenues | 4.72 | Jump to 5138.4 |  |  | 
              
                
                  | 60 million revenues and if you can do if | 3.84 | Jump to 5141.04 |  |  | 
              
                
                  | 250 million it's five bucks a share | 3.679 | Jump to 5150.48 |  |  | 
              
                
                  | five dollars based on that valuation of | 5.12 | Jump to 5157.84 |  |  | 
              
                
                  | 10x revenues up to 20 and that's a 10 | 3.839 | Jump to 5160.32 |  |  | 
              
                
                  | announcement you know one this month one | 4.319 | Jump to 5188.4 |  |  | 
              
                
                  | here's why the stock can be ten dollars | 5.281 | Jump to 5205.199 |  |  | 
              
                
                  | very easily it's just it's a it's a two | 4.96 | Jump to 5207.84 |  |  | 
              
                
                  | there's two parts to it part one is you | 3.92 | Jump to 5210.48 |  |  | 
              
                
                  | four four to six new stores which is and | 3.84 | Jump to 5215.76 |  |  | 
              
                
                  | massive valuation ten dollars is really | 4.16 | Jump to 5253.92 |  |  | 
              
                
                  | so you get the the the the ten stores | 5.44 | Jump to 5258.08 |  |  | 
              
                
                  | exiting 2022 with 10 stores | 3.6 | Jump to 5260.96 |  |  | 
              
                
                  | on track to get into 2 000 doors with 10 | 4.639 | Jump to 5264.56 |  |  | 
              
                
                  | outlined um during this next 10 to 12 | 5.281 | Jump to 5288.239 |  |  | 
              
                
                  | with the plane going for two minutes and | 4.8 | Jump to 5297.12 |  |  | 
              
                
                  | the first uh what is it the the mercury | 4.0 | Jump to 5299.36 |  |  | 
              
                
                  | with the merc was the mercury the first | 3.44 | Jump to 5303.36 |  |  | 
              
                
                  | one to go into orbit but anyway nobody | 3.36 | Jump to 5305.12 |  |  | 
              
                
                  | the moon first and then to mars so but | 3.44 | Jump to 5312.56 |  |  | 
              
                
                  | first you got to have the mark so the | 3.12 | Jump to 5314.48 |  |  | 
              
                
                  | planet do you want to hit first you know | 3.359 | Jump to 5321.84 |  |  | 
              
                
                  | first yes yes | 3.839 | Jump to 5328.8 |  |  | 
              
                
                  | that's a classic that's a great one okay | 3.599 | Jump to 5334.08 |  |  | 
              
                
                  | catch up with you in the first weeks of | 4.401 | Jump to 5337.679 |  |  |