| and a very important one | 4.801 | Jump to 15.599 |  |  | 
              
                
                  | i think that one of the the big | 3.519 | Jump to 23.84 |  |  | 
              
                
                  | this so far so-called fourth category | 5.36 | Jump to 56.719 |  |  | 
              
                
                  | 40 years | 3.44 | Jump to 91.28 |  |  | 
              
                
                  | sliding and we are in the last three | 4.72 | Jump to 92.56 |  |  | 
              
                
                  | industry that was in decline for like 10 | 3.201 | Jump to 122.719 |  |  | 
              
                
                  | for 10 years | 4.081 | Jump to 127.439 |  |  | 
              
                
                  | i'm so glad you brought up that fourth | 4.479 | Jump to 141.12 |  |  | 
              
                
                  | so compelling on the one hand but so | 4.64 | Jump to 145.599 |  |  | 
              
                
                  | and you know first it was hard seltzer | 3.28 | Jump to 160.56 |  |  | 
              
                
                  | if we step back for a second and i i'll | 4.401 | Jump to 178.239 |  |  | 
              
                
                  | usually you have like five to ten | 3.76 | Jump to 189.44 |  |  | 
              
                
                  | this five to ten percent of the industry | 5.601 | Jump to 222.239 | 
                      
                        
                      
                        PERCENT
                      
                      
                        five to ten percent
                      
                     |  | 
              
                
                  | this idea that one | 5.44 | Jump to 282.479 |  |  | 
              
                
                  | two you need to mix and then people | 4.0 | Jump to 287.919 |  |  | 
              
                
                  | is basically like three segments | 5.76 | Jump to 372.24 |  |  | 
              
                
                  | one that is this very simple | 3.759 | Jump to 375.44 |  |  | 
              
                
                  | then you have one specific that's light | 5.6 | Jump to 392.96 |  |  | 
              
                
                  | and the third one is the more complex | 5.6 | Jump to 411.12 |  |  | 
              
                
                  | those are three spaces | 3.841 | Jump to 431.039 |  |  |