and a very important one |
4.801 |
Jump to 15.599 |
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i think that one of the the big |
3.519 |
Jump to 23.84 |
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this so far so-called fourth category |
5.36 |
Jump to 56.719 |
|
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40 years |
3.44 |
Jump to 91.28 |
|
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sliding and we are in the last three |
4.72 |
Jump to 92.56 |
|
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industry that was in decline for like 10 |
3.201 |
Jump to 122.719 |
|
|
for 10 years |
4.081 |
Jump to 127.439 |
|
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i'm so glad you brought up that fourth |
4.479 |
Jump to 141.12 |
|
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so compelling on the one hand but so |
4.64 |
Jump to 145.599 |
|
|
and you know first it was hard seltzer |
3.28 |
Jump to 160.56 |
|
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if we step back for a second and i i'll |
4.401 |
Jump to 178.239 |
|
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usually you have like five to ten |
3.76 |
Jump to 189.44 |
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this five to ten percent of the industry |
5.601 |
Jump to 222.239 |
PERCENT
five to ten percent
|
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this idea that one |
5.44 |
Jump to 282.479 |
|
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two you need to mix and then people |
4.0 |
Jump to 287.919 |
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is basically like three segments |
5.76 |
Jump to 372.24 |
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one that is this very simple |
3.759 |
Jump to 375.44 |
|
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then you have one specific that's light |
5.6 |
Jump to 392.96 |
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and the third one is the more complex |
5.6 |
Jump to 411.12 |
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those are three spaces |
3.841 |
Jump to 431.039 |
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