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the kovid 19 pandemic and its impact on 5.12 Jump to 21.68
    CARDINAL 19
year and you have what 600 brands 150 5.681 Jump to 60.559
    QUANTITY 600 brands 150
company for 25 years 4.8 Jump to 75.6
    DATE 25 years
talking to them in the first 100 days 3.84 Jump to 86.4
    DATE the first 100 days
for example the one that we did with our 3.2 Jump to 119.04
but at one point in time i think that we 4.959 Jump to 128.0
    CARDINAL one
with like a hundred countries 4.48 Jump to 204.319
    CARDINAL hundred
showing the last 10 years the last five 6.0 Jump to 206.48
    DATE the last 10 years the last five
years in the next five years projection 4.481 Jump to 208.799
    DATE the next five years
an issue in between 2010 2015 where the 6.319 Jump to 215.92
    DATE between 2010 2015
five years the category is growing 4.08 Jump to 224.799
    DATE five years
continue to grow in the next five years 4.479 Jump to 233.68
    DATE the next five years
different categories beer is the one 4.561 Jump to 238.159
that has one of the lowest 4.48 Jump to 240.56
well we have 500 brands globally some of 5.441 Jump to 246.959
    CARDINAL 500
ourselves very well with three 5.28 Jump to 326.96
    CARDINAL three
then in doing that we first used all the 5.679 Jump to 352.08
    ORDINAL first
shift from one side to the other 3.839 Jump to 460.8
    CARDINAL one
and a very important one 4.88 Jump to 567.68
about trends i think that one of the the 5.12 Jump to 574.399
canada with this so far so called fourth 5.68 Jump to 607.68
    ORDINAL fourth
40 years 3.36 Jump to 643.44
    DATE 40 years
sliding and we are in the last three 4.72 Jump to 644.64
    DATE the last three
was in decline for like 10 years 4.16 Jump to 675.44
    DATE like 10 years
for 10 years 4.0 Jump to 679.6
    DATE 10 years
i'm so glad you brought up that fourth 4.401 Jump to 693.279
    ORDINAL fourth
so compelling on the one hand but so 3.279 Jump to 697.68
and it you know first it was hard 2.88 Jump to 712.639
if we step back for a second and i i'll 4.401 Jump to 730.399
    ORDINAL second
usually you have like five to ten 3.841 Jump to 741.519
like this five to ten percent of the 3.2 Jump to 774.16
    PERCENT five to ten percent
is this idea that one 5.601 Jump to 834.399
two you need to mix 3.04 Jump to 840.0
    CARDINAL two
is basically like three segments 5.84 Jump to 924.32
    CARDINAL three
one that is this very simple 3.76 Jump to 927.6
then you have one specific that's light 5.519 Jump to 945.12
    CARDINAL one
and the third one is the more complex 5.601 Jump to 963.199
    ORDINAL third
those are three spaces 3.839 Jump to 983.12
    CARDINAL three
the five to ten percent and that this is 4.24 Jump to 996.48
    PERCENT five to ten percent
so this fourth category is a very good 5.841 Jump to 1074.799
    ORDINAL fourth
right and just one last follow-up on 2.879 Jump to 1082.16
    CARDINAL one
at least 50 percent of this volume comes 5.039 Jump to 1103.76
    PERCENT at least 50 percent
80 percent 4.08 Jump to 1113.2
    PERCENT 80 percent
years we put operations together in 50 4.24 Jump to 1192.64
    CARDINAL 50
we sell our beers in 200 countries 6.4 Jump to 1196.88
    CARDINAL 200
we have more than 20 000 farmers 6.24 Jump to 1200.0
    CARDINAL more than 20
6 million customers globally 2 billion 4.48 Jump to 1203.28
    CARDINAL 6 million
    MONEY 2 billion
we have 10 million 5.201 Jump to 1230.559
    CARDINAL 10 million
10 million so each day there is 1.4 6.24 Jump to 1235.76
    CARDINAL 10 million
    CARDINAL 1.4
million transactions 4.4 Jump to 1239.84
those are opportunities that we have one 6.4 Jump to 1250.24
two 4.08 Jump to 1256.64
    CARDINAL two
and three as we digitize our touch 5.6 Jump to 1260.72
    CARDINAL three
points today more than 50 percent 6.401 Jump to 1263.679
    DATE today
    PERCENT more than 50 percent
we have 20 000 farmers 4.48 Jump to 1281.52
    CARDINAL 20
huge investment in st louis 100 million 5.84 Jump to 1386.4
dollars facility and one in belgium 5.361 Jump to 1389.039
    CARDINAL one
these two big investments come to life 3.36 Jump to 1392.24
    CARDINAL two
you talked about those 1.4 million 4.0 Jump to 1403.76
    CARDINAL 1.4 million
number one and number two what about 5.68 Jump to 1414.08
    CARDINAL number one
    CARDINAL number two
yeah so the 1.4 3.201 Jump to 1423.039
    CARDINAL 1.4
million 4.0 Jump to 1425.279
explain the 1.4 would that be a 5.64 Jump to 1437.2
last 60 seconds 3.6 Jump to 1455.12
    TIME last 60 seconds
1000 4.079 Jump to 1457.2
    CARDINAL 1000
point of distribution and one point of 5.52 Jump to 1461.279
    CARDINAL one
sales happened got it one thousand 5.36 Jump to 1463.6
    CARDINAL one thousand
sometimes they receive every 35 45 days 4.0 Jump to 1502.799
    DATE every 35 45 days
common one is we always ask ourselves 4.24 Jump to 1524.08
in one hour 35 minutes 4.159 Jump to 1532.4
    TIME one hour
    TIME 35 minutes
so we have in brazil now expanding to 14 4.72 Jump to 1544.48
    CARDINAL 14
and in 30 minutes you receive this beer 4.72 Jump to 1557.6
    TIME 30 minutes
fermentation yet was not my first job 4.561 Jump to 1628.159
    ORDINAL first
at one point 4.559 Jump to 1632.72
    CARDINAL one
brazilian company brazil this is 25 3.6 Jump to 1639.52
    CARDINAL 25
then i moved to asia i lived seven years 4.161 Jump to 1653.039
    DATE seven years
where i had china first then our asia 5.359 Jump to 1657.2
    ORDINAL first
life going all the way through one side 4.64 Jump to 1668.72
say five months had the privilege to be 5.28 Jump to 1673.36
    DATE five months
that every time that you move from one 4.081 Jump to 1742.159
    CARDINAL one
terms of tools and at one point in time 5.76 Jump to 1749.36
    CARDINAL one
better for them and what we can do two 4.481 Jump to 1822.399
    CARDINAL two
quick last questions one do you get to 5.201 Jump to 1824.559
favorite one 3.919 Jump to 1852.24
this is one of the brands that i like 4.159 Jump to 1858.0
uh always hopping between one 4.4 Jump to 1883.6
category and the other one if i can 4.321 Jump to 1886.159