| the kovid 19 pandemic and its impact on | 5.12 | Jump to 21.68 |  |  | 
              
                
                  | year and you have what 600 brands 150 | 5.681 | Jump to 60.559 |  |  | 
              
                
                  | company for 25 years | 4.8 | Jump to 75.6 |  |  | 
              
                
                  | talking to them in the first 100 days | 3.84 | Jump to 86.4 |  |  | 
              
                
                  | for example the one that we did with our | 3.2 | Jump to 119.04 |  |  | 
              
                
                  | but at one point in time i think that we | 4.959 | Jump to 128.0 |  |  | 
              
                
                  | with like a hundred countries | 4.48 | Jump to 204.319 |  |  | 
              
                
                  | showing the last 10 years the last five | 6.0 | Jump to 206.48 | 
                      
                        
                      
                        DATE
                      
                      
                        the last 10 years the last five
                      
                     |  | 
              
                
                  | years in the next five years projection | 4.481 | Jump to 208.799 |  |  | 
              
                
                  | an issue in between 2010 2015 where the | 6.319 | Jump to 215.92 |  |  | 
              
                
                  | five years the category is growing | 4.08 | Jump to 224.799 |  |  | 
              
                
                  | continue to grow in the next five years | 4.479 | Jump to 233.68 |  |  | 
              
                
                  | different categories beer is the one | 4.561 | Jump to 238.159 |  |  | 
              
                
                  | that has one of the lowest | 4.48 | Jump to 240.56 |  |  | 
              
                
                  | well we have 500 brands globally some of | 5.441 | Jump to 246.959 |  |  | 
              
                
                  | ourselves very well with three | 5.28 | Jump to 326.96 |  |  | 
              
                
                  | then in doing that we first used all the | 5.679 | Jump to 352.08 |  |  | 
              
                
                  | shift from one side to the other | 3.839 | Jump to 460.8 |  |  | 
              
                
                  | and a very important one | 4.88 | Jump to 567.68 |  |  | 
              
                
                  | about trends i think that one of the the | 5.12 | Jump to 574.399 |  |  | 
              
                
                  | canada with this so far so called fourth | 5.68 | Jump to 607.68 |  |  | 
              
                
                  | 40 years | 3.36 | Jump to 643.44 |  |  | 
              
                
                  | sliding and we are in the last three | 4.72 | Jump to 644.64 |  |  | 
              
                
                  | was in decline for like 10 years | 4.16 | Jump to 675.44 |  |  | 
              
                
                  | for 10 years | 4.0 | Jump to 679.6 |  |  | 
              
                
                  | i'm so glad you brought up that fourth | 4.401 | Jump to 693.279 |  |  | 
              
                
                  | so compelling on the one hand but so | 3.279 | Jump to 697.68 |  |  | 
              
                
                  | and it you know first it was hard | 2.88 | Jump to 712.639 |  |  | 
              
                
                  | if we step back for a second and i i'll | 4.401 | Jump to 730.399 |  |  | 
              
                
                  | usually you have like five to ten | 3.841 | Jump to 741.519 |  |  | 
              
                
                  | like this five to ten percent of the | 3.2 | Jump to 774.16 | 
                      
                        
                      
                        PERCENT
                      
                      
                        five to ten percent
                      
                     |  | 
              
                
                  | is this idea that one | 5.601 | Jump to 834.399 |  |  | 
              
                
                  | two you need to mix | 3.04 | Jump to 840.0 |  |  | 
              
                
                  | is basically like three segments | 5.84 | Jump to 924.32 |  |  | 
              
                
                  | one that is this very simple | 3.76 | Jump to 927.6 |  |  | 
              
                
                  | then you have one specific that's light | 5.519 | Jump to 945.12 |  |  | 
              
                
                  | and the third one is the more complex | 5.601 | Jump to 963.199 |  |  | 
              
                
                  | those are three spaces | 3.839 | Jump to 983.12 |  |  | 
              
                
                  | the five to ten percent and that this is | 4.24 | Jump to 996.48 | 
                      
                        
                      
                        PERCENT
                      
                      
                        five to ten percent
                      
                     |  | 
              
                
                  | so this fourth category is a very good | 5.841 | Jump to 1074.799 |  |  | 
              
                
                  | right and just one last follow-up on | 2.879 | Jump to 1082.16 |  |  | 
              
                
                  | at least 50 percent of this volume comes | 5.039 | Jump to 1103.76 | 
                      
                        
                      
                        PERCENT
                      
                      
                        at least 50 percent
                      
                     |  | 
              
                
                  | 80 percent | 4.08 | Jump to 1113.2 |  |  | 
              
                
                  | years we put operations together in 50 | 4.24 | Jump to 1192.64 |  |  | 
              
                
                  | we sell our beers in 200 countries | 6.4 | Jump to 1196.88 |  |  | 
              
                
                  | we have more than 20 000 farmers | 6.24 | Jump to 1200.0 |  |  | 
              
                
                  | 6 million customers globally 2 billion | 4.48 | Jump to 1203.28 |  |  | 
              
                
                  | we have 10 million | 5.201 | Jump to 1230.559 |  |  | 
              
                
                  | 10 million so each day there is 1.4 | 6.24 | Jump to 1235.76 |  |  | 
              
                
                  | million transactions | 4.4 | Jump to 1239.84 |  |  | 
              
                
                  | those are opportunities that we have one | 6.4 | Jump to 1250.24 |  |  | 
              
                
                  | two | 4.08 | Jump to 1256.64 |  |  | 
              
                
                  | and three as we digitize our touch | 5.6 | Jump to 1260.72 |  |  | 
              
                
                  | points today more than 50 percent | 6.401 | Jump to 1263.679 | 
                      
                        
                      
                        PERCENT
                      
                      
                        more than 50 percent
                      
                     |  | 
              
                
                  | we have 20 000 farmers | 4.48 | Jump to 1281.52 |  |  | 
              
                
                  | huge investment in st louis 100 million | 5.84 | Jump to 1386.4 |  |  | 
              
                
                  | dollars facility and one in belgium | 5.361 | Jump to 1389.039 |  |  | 
              
                
                  | these two big investments come to life | 3.36 | Jump to 1392.24 |  |  | 
              
                
                  | you talked about those 1.4 million | 4.0 | Jump to 1403.76 |  |  | 
              
                
                  | number one and number two what about | 5.68 | Jump to 1414.08 |  |  | 
              
                
                  | yeah so the 1.4 | 3.201 | Jump to 1423.039 |  |  | 
              
                
                  | million | 4.0 | Jump to 1425.279 |  |  | 
              
                
                  | explain the 1.4 would that be a | 5.64 | Jump to 1437.2 |  |  | 
              
                
                  | last 60 seconds | 3.6 | Jump to 1455.12 |  |  | 
              
                
                  | 1000 | 4.079 | Jump to 1457.2 |  |  | 
              
                
                  | point of distribution and one point of | 5.52 | Jump to 1461.279 |  |  | 
              
                
                  | sales happened got it one thousand | 5.36 | Jump to 1463.6 |  |  | 
              
                
                  | sometimes they receive every 35 45 days | 4.0 | Jump to 1502.799 |  |  | 
              
                
                  | common one is we always ask ourselves | 4.24 | Jump to 1524.08 |  |  | 
              
                
                  | in one hour 35 minutes | 4.159 | Jump to 1532.4 |  |  | 
              
                
                  | so we have in brazil now expanding to 14 | 4.72 | Jump to 1544.48 |  |  | 
              
                
                  | and in 30 minutes you receive this beer | 4.72 | Jump to 1557.6 |  |  | 
              
                
                  | fermentation yet was not my first job | 4.561 | Jump to 1628.159 |  |  | 
              
                
                  | at one point | 4.559 | Jump to 1632.72 |  |  | 
              
                
                  | brazilian company brazil this is 25 | 3.6 | Jump to 1639.52 |  |  | 
              
                
                  | then i moved to asia i lived seven years | 4.161 | Jump to 1653.039 |  |  | 
              
                
                  | where i had china first then our asia | 5.359 | Jump to 1657.2 |  |  | 
              
                
                  | life going all the way through one side | 4.64 | Jump to 1668.72 |  |  | 
              
                
                  | say five months had the privilege to be | 5.28 | Jump to 1673.36 |  |  | 
              
                
                  | that every time that you move from one | 4.081 | Jump to 1742.159 |  |  | 
              
                
                  | terms of tools and at one point in time | 5.76 | Jump to 1749.36 |  |  | 
              
                
                  | better for them and what we can do two | 4.481 | Jump to 1822.399 |  |  | 
              
                
                  | quick last questions one do you get to | 5.201 | Jump to 1824.559 |  |  | 
              
                
                  | favorite one | 3.919 | Jump to 1852.24 |  |  | 
              
                
                  | this is one of the brands that i like | 4.159 | Jump to 1858.0 |  |  | 
              
                
                  | uh always hopping between one | 4.4 | Jump to 1883.6 |  |  | 
              
                
                  | category and the other one if i can | 4.321 | Jump to 1886.159 |  |  |